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天才是1%的天分加上99%的努力。
Genius is one percent inspiration and ninety-nine percent perspiration.
名人金句
愛因斯坦 Albert Einstein 說：
什麼叫瘋子，就是重複做同樣的事情還期待會出現不同的結果。
Insanity: doing the same thing over and over again and expecting different results.
更多的名言
©gahag.net/000074-tree-forest, CC Licensed
創造力的祕密，就在於懂得如何隱藏你的來源。
The secret to creativity is knowing how to hide your sources.
我相信，能被計算的，不一定重要；重要的事，不一定能被計算。
I believe that not everything that can be counted counts, and not everything that counts can be counted.
每個人都是天才，但如果你靠爬樹的本領評斷一隻魚，那隻魚會一輩子相信自己很笨。
Everybody is a genius. But if you judge a fish by its ability to climb a tree, it will live its whole life believing that it is stupid.
我們的重複行為造就了我們，所以卓越不是一種行為，而是一種習慣。
We are what we repeatedly do. Excellence, then, is not an act but a habit.
失敗為成功之母。
Failure is success in progress.
科學不過是把日常所思加以精煉。
The whole of science is nothing more than a refinement of everyday thinking.
用製造問題的腦筋去解決問題是行不通的。
Problems cannot be solved at the same level of awareness that created them.
想像力比知識更重要。
Imagination is more important than knowledge.
如果你沒辦法簡單說明，代表你了解得不夠透徹。
If you can't explain it simply, you don't understand it well enough.
如果我看得比其他人遠，是因為我站在巨人的肩膀上。
If I have seen further than others, it is by standing upon the shoulders of giants.
如果我們有勇氣追求，所有夢想都能成真。
All of our dreams can come true if we have the courage to pursue them.
人生是一連串必須經歷和理解的教訓。
Life is a succession of lessons which must be experienced to be understood.
如果能從失敗中學習，那麼失敗就是成功。
Failure is success if we learn from it.
給你帶來麻煩的，不是你不知道的東西，而是你自以為很了解的東西。
It ain't what you don't know that gets you into trouble. It's what you know for sure that just isn't so.
問題本身的界定，要比其解決方法更為重要。
The mere formulation of a problem is far more essential than its solution.
創新是賦予資源創造財富的新能力。
Innovation is the act that endows resources with a new capacity to create wealth.
聰明到不願意碰政治的人，就注定要被比較笨的人統治。
Those who are too smart to engage in politics are condemned to being governed by those who are dumber.
消費者通常要看到產品，才會知道自己想要什麼。
People don’t know what they want until they’ve seen it.
我們最大的弱點就是輕言放棄，追求成功最有效的方法，就是永遠再多試一下。
Our greatest weakness lies in giving up. The most certain way to succeed is always to try one more time.
真正的發現之旅不在於尋找新大陸，而是以新的眼光去看事物。
The real act of discovery consists not in finding new lands but in seeing with new eyes.
我們總是高估未來2年會發生的改變，低估了未來10年將發生的改變。
We always overestimate the change that will occur in the next two years and underestimate the change that will occur in the next ten.
在一個一直想把你改造成別人的世界裡作你自己，是最偉大的成就。
To be yourself in a world that is constantly trying to make you something else is the greatest accomplishment.
對於未來，你的任務不是預見它，而是實現它。
As for the future, your task is not to foresee, but to enable it.
生活方式只有兩種：一種是相信凡事沒有奇蹟；另一種則是把所有事都當作奇蹟。
There are only two ways to live your life. One is as though nothing is a miracle. The other is as though everything is a miracle.
過去與我無關，未來也是如此。我活在當下。
With the past, I have nothing to do; nor with the future. I live now.
是我們的選擇顯示我們真正是怎樣的人，而不是我們的能力。
It's our choices that show what we truly are, far more than our abilities.
理性的人改變自己適應世界；不理性的人試圖改變世界順應自己。因此，所有進步都依賴不理性的人達成。
The reasonable man adapts himself to the world; the unreasonable one persists in trying to adapt the world to himself. Therefore, all progress depends on the unreasonable man.
什麼是世界上最強大的力量？是複利。
The greatest force in the world? Compound interest.
千萬不要在敵人犯錯時中斷他們。
Never interrupt your enemy when he is making a mistake.
21世紀的文盲，不是不會閱讀、寫字的人，而是不懂得學習、不懂得揚棄所學，以及不懂得重新學習的人。
The illiterate of the 21st century will not be those who cannot read and write, but those who cannot learn, unlearn, and relearn.
對大多數的我們來說，最可怕的危險不在於把目標設定得太高卻達不到，而是把目標設得過低而達到了。
The greatest danger for most of us doesn’t lie in setting our aim too high and falling short, but in setting our aim too low and achieving our mark.
每個孩子都是藝術家。問題在於我們長大後，如何繼續當個藝術家。
Every child is an artist. The problem is how to remain an artist once we grow up.
如果我有1小時拯救世界，我會花55分鐘去確認問題為何，只以5分鐘尋找解決方案。
If I had one hour to save the world, I would spend 55 minutes defining the problem and only 5 minutes finding the solution.
要有勇氣去追隨你的心和直覺。它們總會莫名其妙知道你真正想要成為的是什麼。
Have the courage to follow your heart and intuition. They somehow already know what you truly want to become.
我們必須做的永遠是向未來傾斜；當你周遭的世界改變，而且當改變對你不利時……你必須向未來傾斜，並且想出該做什麼。
What we need to do is always lean into the future; when the world changes around you and when it changes against you . . . you have to lean into that and figure out what to do.
我深信，成功與不成功的企業家之所以不同，有半數原因在於能否堅持下去。
I’m convinced about half of what separates the successful entrepreneurs from the nonsuccessful ones is pure perseverance
經驗是知識的唯一來源。
The only source of knowledge is experience.
如果給我6個小時砍下一顆樹，我會用前面4個小時把斧頭磨利。
Give me six hours to chop down a tree and I will spend the first four sharpening the axe.
勇氣並非無懼，而是對抗恐懼，戰勝恐懼。
Courage is resistance to fear, mastery of fear, not absence of fear.
想要深入了解一個人，與其跟他談話一整年，還不如跟他一起玩樂一小時。
You can learn more about a person in an hour of play than in a year of conversation.
彰顯個人人格最有用的方法，不是讓他受苦，而是賦予他權力。
The surest way to reveal one's character is not through adversity but by giving them power.
帶著自信邁向自己的夢想，實踐自己想像中的生活方式。
Go confidently in the direction of your dreams. Live the life you’ve imagined.
不必追求成功，但求當個有用的人。
Try not to become a man of success, but rather try to become a man of value.
不要順著路的前方走，要到沒有路的地方，闢出一條小徑。
Do not go where the path may lead, go instead where there is no path and leave a trail.
在我的字典裡，沒有『不可能』。
The word impossible is not in my dictionary.
我們在內心深處都很清楚，恐懼的另一面，其實就是自由。
Inside of us, we all know that on the other side of fear lies freedom.
你可以作夢、創造、設計並打造出世上最奇妙的地方，可是你需要人才來讓夢想實現。
You can dream, create, design, and build the most wonderful place in the world; but it takes people to make the dream a reality.
設計師知道自己的設計已經達到完美，不是因為再也沒有東西可添加，而是再也沒有東西可以拿掉了。
A designer knows he has achieved perfection, not when there is nothing more to add, but when there is nothing left to take away.
好奇心是你最強大的武器。
Curiosity is the most powerful thing you own.
沒有完美時機這種東西，你能做的，只有完美地利用你的時間。
The time will never be perfect, so you can only make perfect use of your time.
大多數人寧願死也不願去思考，事實上，他們的確如此。
Most people would rather die than think; in fact, they do so.
真正的無知並不是缺乏知識，而是拒絕得到它。
True ignorance is not the absence of knowledge, but the refusal to acquire it.
行銷其實就是一齣戲，就像是在舞台上演出。
Marketing is really theater. It’s like staging a performance.
如果你無法簡單地解釋，表示你還不夠了解。
If you can't explain it simply, you don't understand it well enough.
要從他人的錯誤中學習，因為你不可能活到犯下所有錯誤。
Learn from the mistakes of others. You can’t live long enough to make them all yourself.
知識唯一的來源是經驗。
The only source of knowledge is experience.
相較於直接把目標定為替社會謀福利，個人追求自身利益時，反而更能有效促進社會利益。
By pursuing his own interest an individual frequently promotes that of society more effectually than when he really intends to promote it.
生命有趣的地方在於，如果你只接受最好的事物，通常就能如願。
It is a funny thing about life; if you refuse to accept anything but the best you very often get it.
偉大的靈魂總是遭受來自平庸心靈的反對。
Great spirits have always encountered opposition from mediocre minds.
一點點練習比講一大堆道理更有用。
An ounce of practice is worth more than tons of preaching.
專注就是要會說不。
Focus means saying no.
直覺是上天的恩賜，理性則是忠實的僕人。然而我們營造的社會，卻把榮耀歸給僕人，遺忘了恩賜。
The intuitive mind is a sacred gift and the rational mind is a faithful servant. We have created a society that honors the servant and has for-gotten the gift.
愚蠢與天才之間的區別在於，天才有其極限。
The difference between stupidity and genius is that genius has its limits.
成功是個很糟的老師，它讓聰明的人以為自己不能失敗。
Success is a lousy teacher. It seduces smart people into thinking they can’t lose.
如果外在改變速度超過內部改變，盡頭就在不遠處。
If the rate of change on the outside exceeds the rate of change on the inside, the end is near.
領袖會帶給人希望。
Leaders are dealers in hope.
如果你沒辦法向一個6歲孩子解釋你想要做什麼，那麼你大概自己也還不太清楚。
If you cannot explain what you are attempting to accomplish to a sixyear-old child, then you are probably not clear about it yourself.
多數人的人生在死寂的絕望中渡過，自暴自棄就注定會絕望。
The mass of men lead lives of quiet desperation. What is called resig-nation is confirmed desperation.
巨大的成功就是最好的報復。
The best revenge is massive success.
如果我看得比別人更遠，那是因為我站在巨人的肩膀上。
If I have seen further it is by standing on the shoulders of giants.
說服別人靠的不是智慧，而是情感。
You don't persuade people through intellect—you do it through emotion.
你無法靠著只站在那裡看海就能渡海。
You can’t cross the sea merely by standing and staring at the water.
原地等待的人也許也會撿到一些東西，但那些都是別人搶完剩下的。
Things may come to those who wait, but only the things left by those who hustle.
創新，界定了領導者和跟屁蟲的差異。
Innovation distinquishes between a leader and a follower.
你若告訴我，有人從未失敗過，我就告訴你，那個人還不夠努力。
Show me someone who has never failed and I will show you someone who hasn't tried hard enough.
鼓勵他人超越自我最有效的方法，就是認真看待自己的修練。
There’s nothing more powerful you can do to encourage others in their quest for personal mastery than to be serious in your own quest.
回顧從前，我認為看清問題要比解決問題來得困難許多。
Looking back, I think it was more difficult to see what the problems were than to solve them.
贏一場球靠能力；一直贏下去靠人格。
Winning takes talent; to repeat takes character.
你熱愛你所做的事嗎？你願意無償做這件事嗎？如果答案是否定的，你或許就該考慮做別的事。
Do you love what you do? Would you do it for free? If not, then maybe you should think about doing something else.
愈簡單愈好，但不要簡單過了頭。
Make things as simple as possible, and no simpler.
如果你的想像失焦，你就不能依靠你的眼睛。
You cannot depend on your eyes if your imagination is out of focus.
笑是兩人之間最短的距離。
Laughter is the shortest distance between two people.
好奇心可以在正規教育中保存下來，真是奇蹟。
It is a miracle that curiosity survives formal education.
創業家是真正的英雄……他們藉由創意想像這個世界可能以及應該變成什麼模樣，來解決問題。
Entrepreneurs are the true heroes. . . .They solve problems by creatively envisioning different ways the world could and should be.
將信念化為行動。
Go put your creed into your deed.
未來已經在這裡──只是還沒有平均分布。
The future is already here – it's just not evenly distributed.
求知若饑、虛心若愚。
Stay hungry; Stay foolish.
能去到噴泉的人，不會去找一壺水。
He who can go to the fountain does not go to the water jar.
創新家並未領先他的時代。他走在他的時代裡，只是其他人落後時代而已。
No innovator is ahead of his time. He is his time. It is just that others are behind the times.
產業突變的過程不斷從內部徹底改變經濟架構，不斷摧毀舊架構，不斷創造新架構。創造性破壞的過程是資本主義的基本事實。
The process of industrial mutation incessantly revolutionizes the economic structure from within, incessantly destroying the old one, incessantly creating a new one. The process of creative destruction is the essential fact of capitalism.
最沒意義的事，就是努力以更有效率的方式，做根本不該做的事。
Nothing is less productive than to make more efficient what should not be done at all.
保持領先的唯一方法就是實驗，你不做，其他人也會做。沒有實驗就不會進步；停止實驗就會退步。
The only way to keep ahead of the procession is to experiment. If you don’t, the other fellow will. When there’s no experimentation, there’s no progress. Stop experimenting and you go backward.
如果某個點子一開始聽來就不夠古怪，這個點子就沒有什麼潛力了。
If at first an idea doesn't sound absurd, there's no hope for it.
卓越不是天生的，而是後天養成
Greatness isn't born, it's grown.
我可以跟藝術家一樣，自由揮灑我的想像力。想像力比知識更重要，知識是有限的，想像力卻可以囊括整個世界。
I am enough of an artist to draw freely upon my imagination. Imagination is more important than knowledge. Knowledge is limited. Imagination encircles the world.
人格有如樹木，名聲就有如樹蔭。樹蔭是想像的，樹木才是真實的。
Character is like a tree and reputation its shadow. The shadow is what we think of it; the tree is the real thing.
存活下來的並不是最聰明的物種，也不是最強大的物種，而是身處多變環境中最能應變與適應的物種。
It is not the most intellectual of the species that survives; it is not the strongest that survives; but the species that survives is the one that is able best to adapt and adjust to the changing environment in which it finds itself.
你總是有兩種選擇：你的承諾或是你的恐懼。
You always have two choices: your commitment versus your fear.
我經常注意到一件事，就是你必須從顧客經驗開始著手，再從顧客端反過來推出技法。你不能先從技法出發，再嘗試找出你的銷售對象。
One of the things I’ve always found is that you’ve got to start with the customer experience and work backward to the technology. You can’t start with the technology and try to figure out where you’re going to try and sell it.
我從每一部看過的電影偷取構想。
I steal from every movie I’ve ever seen.
人們最關心的還是自己的事，對公眾事務則沒那麼關心。人們如果覺得反正別人正在想辦法，他們很容易就會忽視自身的責任。
Men pay most attention to what is their own; they care less for what is common. They are more prone to neglect their duty when they think another is attending to it.
你在想什麼──或是你對自己怎麼說──主宰了你會有什麼樣的感受和行為，而這些接下來又會主宰著你將來是成功還是失敗。
What you think—or how you talk to yourself—dictates how you feel and behave, which in turn dictates if you will succeed or fail.
現實也不過就是假象，只不過這個假象反覆出現在眼前。
Reality is merely an illusion, albeit a very persistent one.
任何值得去的地方，都沒有捷徑可走。
There are no shortcuts to any place worth going.
如果我有 8 小時可以砍 1 棵樹，我會花 6 小時把斧頭磨利。
If I had eight hours to chop down a tree, I’d spend six hours sharpening my axe.
在被迎面痛擊之前，每個人都有自己一套計畫。
Everybody has a plan until they get punched in the mouth.
你的時間有限，因此不要浪費在為別人而活上。要求知若渴，虛心若愚。
Your time is limited, so don’t waste it by living someone else’s life. Stay hungry. Stay foolish.”
沒有一個地方比紐約華爾街，更難找到誠實的人。
There is no more difficult place to find an honest man than on Wall Street in New York City.
熱情是天才的起源。
Passion is the genesis of genius.
人人皆愛受人讚美。
Everybody likes a compliment.
做他人不能或不願做的事，肯定可以有卓越成就。簡單說，成功並不在於表現傑出，而是始終如一。
Greatness is predicated on consistently doing things others can’t or won’t do. Simply put, success is not about being brilliant. It is about being consistent.
青澀的詩人會模仿，成熟的詩人會盜用。
Immature poets imitate; mature poets steal.
要成為品質的標竿。有些人並不習慣追求卓越的環境。
Be a yardstick of quality. Some people aren't used to an environment where excellence is expected.
任何聰明的傻瓜都可以把事情搞得更大、更複雜、更極端。有了天才的帶領，加上相當的勇氣，才能扭轉局面。
Any intelligent fool can make things bigger, more complex, and more violent. It takes a touch of genius—and a lot of courage—to move in the opposite direction.
寧可錯放10個罪人，也不願錯關1個無辜之人。
It is better that ten guilty persons escape than that one innocent suffer.
令人訝異的是，讓頭腦有條不紊地運作，對許多人而言竟然是件辛苦的事。
It is astonishing what an effort it seems to be for many people to put their brains definitively and systematically to work.
我希望他們能發現自己是藝術家；每個人都是藝術家、創作者與感受敏銳的人，只是自己完全不知道。
I want them to discover that they are artists; everyone is an artist, a creator, and a refiner of sensibility without knowing it.
如果真能做到一切能力所及的事，我們鐵定會對自己大感訝異。
If we did all the things we are capable of doing we would literally astound ourselves.
有能力學得比競爭者快，可能是你唯一的永續競爭優勢。
The ability to learn faster than your competitors may be the only sustainable competitive advantage.
我認為，簡單而謙遜的生活方式是最適合大家的，對身、心都是。
I believe that a simple and unassuming manner of life is best for everyone, best both for the body and the mind.
卓越是一門藝術，來自訓練加上習慣。我們行事會得宜，不是因為有美德或卓越，而是因為行為得宜，而擁有美德或卓越。我們重複做的事會造就我們。因此卓越不是一次行動，而是一種習慣。
Excellence is an art won by training and habituation. We do not act rightly because we have virtue or excellence, but we rather have those because we have acted rightly. We are what we repeatedly do. Excellence, then, is not an act but a habit.
時運不濟，空有一身才能也無用武之地。
Ability is of little account without opportunity.
我們都知道公司的壽命比人類短。
We all know the mortality of companies is less than human beings.
創造的本質是釐清如何使用你已經知道的，超越你已經想到的。
The essence of creativity is figuring out how to use what you already know in order to go beyond what you already think.
人生最大的祕訣，就是根本沒有任何秘訣。無論你的目標為何，只要你願意努力，就能達到目標。
The big secret in life is that there is no big secret. Whatever your goal, you can get there if you are willing to work.
做好本業，讓顧客忍不住向其他人推薦你。
Do what you do so well that people can’t resist telling others about you.
當人類深深沉浸在富挑戰性的事物時，似乎最能展現最佳狀態。
Human beings, it seems, are at their best when immersed deeply in something challenging.
善行永遠不嫌早，因為你永遠不知道什麼時候會太晚。
You cannot do a kindness too soon, for you never know how soon it will be too late.
心理上的韌性和心靈遠比你可能具有的身體優勢還要強壯許多。我一直都這麼說，而且我也一直相信這樣的說法。
Mental toughness and heart are a lot stronger than some of the physical advantages you might have. I’ve always said that and I’ve always believed that.
知道自己要什麼並不是顧客的工作。
It’s not the customer’s job to know what they want.
挺身發言要有勇氣；坐下來聽也需要勇氣。
Courage is what it takes to stand up and speak; courage is also what it takes to sit down and listen.
我很少用文字思考。我的視覺圖像必須很辛苦地轉譯成傳統的語言和數學用語。
I rarely think in words at all. My visual images have to be translated laboriously into conventional verbal and mathematical terms.
最好的行動是簡單的行動。
The simplest moves are the best.
想吸引任何人，只要詢問對方意見，並且用心聆聽就可以了。
To seduce almost anyone, ask for and listen to their opinion.
當人們談到我的自由球時，他們的焦點是射門，但是當我想到自由球時，我想到的是所有的那些失敗。在我能夠做好之前，經歷了一大堆的失誤。
When people talk about my free kicks they focus on the goals, but when I think about free kicks I think about all those failures. It took tons of misses before I got it right.
如果你幫助夠多人得償所願，你也會得到人生想要的一切。
You can get everything in life you want if you will just help enough other people get what they want.
可以用無能解釋的事，永遠不要歸咎於惡意。
Never ascribe to malice that which adequately can be explained by incompetence.
不論問題為何，都要參與解決問題，不要只是坐著提出問題和指出障礙。
Whatever the problem, be part of the solution. Don't just sit around raising questions and pointing out obstacles.
品牌是你不在時人們對你的評價。
Branding is what people say about you when you're not around.
創造力是指打破長久存在的模式，以便以不同的眼光觀察事物。
Creativity involves breaking out of established patterns in order to look at things in a different way.
大多數人都錯過了機會，因為機會穿著一件工作褲，看起來就像是工作。
Opportunity is missed by most people because it is dressed in overalls and looks like work.
昨日的全壘打，贏不了今日的比賽。
Yesterday's home-run doesn't win today's game.
投資最聰明的時候像在做事業，經營事業最聰明的時候像在做投資。
Investment is most intelligent when it is most businesslike and business is most intelligent when it's most investment-like.
行動比理由更大聲。
Actions speak louder than reasons.
大家不再只是想買個人電腦而已。他們想要知道可以用電腦做什麼，而我們要展示給他們的正是這個。
People don’t want to just buy personal computers anymore. They want to know what they can do with them, and we’re going to show people exactly that.
我可以從自己見到的每一個人身上學到東西。
I can learn something from every man that I meet.
我想在宇宙間留下痕跡。
I want to put a ding into the universe.
我樂於從所有來源吸收構想，通常是從上一個人放棄的地方開始。
I readily absorb ideas from every source, frequently starting where the last person left off.
對於那些追求突破性成長的公司而言，打破妥協是最有威力的強硬策略。
Breaking compromises is the most powerful hardball strategy for companies seeking breakaway growth.
就算不喜歡改變，你也不會更想要變得無足輕重。
If you don’t like change, you’re going to like irrelevance even less.
從一個人的交友狀況，最能夠了解這個人。
A man is known by the company he organizes.
如果你為目標努力，你會達成目標，但你可能無法成長。但如果你為了成長而努力，你不僅會成長，同時也會達成你的目標。
If you shoot for goals, you'll achieve your goals but you may not grow. If you shoot for growth, you'll grow and you'll achieve goals.
我不想發明不會賣的東西，會賣才證明商品的效用，而效用則代表了成功。
Anything that won't sell I don't want to invent. Its sale is proof of utility, and utility is success.
光是在場，不算出席。
Presence is more than just being there.
作家從來不會問彼此構想來自何處，我們很清楚我們自己也不曉得。
Writers never ask one another where we get our ideas; we know we don’t know.
有人真的發財致富，證明其他人也可以。
The fact that some have become wealthy is proof that others may do it as well.
一件事的代價，是以犧牲多少生活來衡量的。
The cost of something is measured by how much life you have to give for it.
成功人士與超級成功人士的差別在於，超級成功人士懂得對絕大多數的事說不。
The difference between successful people and really successful people is that really successful people say no to almost everything.
世界上最強大的武器就是充滿熱情的靈魂。
The most powerful weapon on earth is the human soul on fire.
過了一定年紀之後，閱讀會讓我們難以追求創意。人只要讀太多書又很少用腦，就容易懶得思考。
Reading, after a certain age, diverts the mind too much from its creative pursuits. Any man who reads too much and who uses his brain too little falls into lazy habits of thinking.
靠投資情報誌賺錢的唯一辦法就是販售它們。
The only way to make money with a newsletter is by selling one.
沒經歷過緊張、挫折和偶爾翻白眼，就不會有任何緊密關係。對抗代表你擁有堅定的意見。那就把它分享出來，討論與交戰，但記住，你和你的任務更勝於任何爭吵。
There is no way that any close relationship can exist without strain, frustration, and the occasional eye roll. Fighting means you have a strong opinion. So share it, discuss, and engage, but remember that you and your mission are bigger than any bickering.
衡量成功的真正標準是24 小時內可以擠進的實驗次數。
The real measure of success is the number of experiments that can be crowded into twenty-four
hours.
深度工作不是作家和20世紀初哲學家的思古幽情，而是今日的貴重技能。
Deep work is not some nostalgic affectation of writers and early-twentieth-century philosophers. It’s instead a skill that has great value today.
洞見是創造性思考的踏腳石。
Insights are stepping stones for creative thinking.
有些人不習慣處於一個期待卓越的環境裡。我的部分責任就是做一把衡量卓越的尺。
Some people aren’t used to an environment where excellence is expected. Part of my responsibility is to be a yardstick .
問題從來不是如何想出嶄新、創新點子，而是如何剔除舊思惟。
The problem is never how to get new, innovative thoughts into your mind, but how to get the old ones out.
想做什麼就先成為什麼。
To do is to be.
目標對了，就已經成功一半。
A goal properly set is halfway reached.
如果你想要在變平的世界繁榮興盛，你最好了解所有能做的都會被做出來──而且比你想的要更快。唯一的問題是它是你做出來的或是做出來給你。你會推動這項創新或是你的競爭對手會推動它來超過你？
If you want to flourish in this flattening world, you better understand that whatever can be done will be done – and much faster than you think. The only question is whether it will be done by you or to you. Will you drive the innovation or will one of your competitors use it to drive over you?
直接動機通常會增加績效，間接動機通常會降低績效。動機與所做的事本身愈直接相關，績效就愈好。
Direct motives typically increase performance and indirect motives typically decrease it. The more directly connected the motive is to the activity itself, the better performance becomes.
你在人生中所做的所有選擇就是在告訴人們，這就是我希望你們認識的我。
All the choices you make in your life signal to people, This is what I want you to know about me.
長遠來說，人們只能擊中他們所瞄準的目標。
In the long run, men hit only what they aim at.
創意就像兔子一樣。你先養一對學會怎麼照顧牠們，然後很快的你就會有一大堆。
Ideas are like rabbits. You get a couple and learn how to handle them, and pretty soon you have a dozen.
你的點子唯一需要有創意的地方，就在如何把這個點子應用在你要解決的問題上。
Your idea has to be original only in its adaptation to the problem you are working on.
爬山的最佳方法是回頭看著山腳，而不是望著山頂。
The best way to climb a mountain is to look back at the base instead of ahead to the summit.
對於那些我們必須學會才能做到的事，我們是靠邊做邊學。
For the things we have to learn before we can do them, we learn by doing them.
所有卓越的演說家，剛開始都不善言詞。
All great speakers were bad speakers first.
創新是把這些元素拆解後，再以新的組合方式重新組裝的過程。
Innovation is a process of taking apart and reassembling these elements in new combinations.
創意只不過是融會貫通後所得到的想法而已。
Creativity is just connecting things.
在你知道如何遵守規則之前，犯規是非常不智的。
It’s not wise to violate rules until you know how to observe them.
領導者可透過其言行努力贏得道德權威，但只有他人才能授予他們道德權威。
Leaders can strive to earn moral authority by the way they live, but only others can grant them moral authority.
有很多事情，聰明人可能根本不想知道。
There are many things of which a wise man might wish to be ignorant.
有學習障礙的孩子很辛苦，但有學習障礙的組織則足以致命。
Learning disabilities are tragic in children, but they are fatal in organizations.
人為了不必費力思考，任何取巧方法都不會放過。
There is no expedient to which a man will not go to avoid the labor of thinking.
賈伯斯之所以與眾不同，是因為他始終相信，最重要的決策不在於選擇做甚麼產品，而是在於決定不要做甚麼產品。
What makes Steve’s methodology different from everybody else’s is that he always believed that the most important decisions you make are not the things you do, but the things you decide not to do.
白白浪費危機是非常糟糕的事。
A crisis is a terrible thing to waste.
最精采的想法都是單打獨鬥想出來的，最糟糕的想法則是混亂中產生的。
The best thinking has been done in solitude. The worst has been done in turmoil.
和一般人的看法相反，少就是多。只有專注在少數幾件最重要的事情，不去操心一大堆無關緊要的細節，我們才能找到幸福。
Contrary to common opinion, less is more. Only by concentrating on the few important and vital things, and refusing to worry over the mass of trivial ones, can we find happiness.
讓我們創造明天，而不是去想昨天發生了什麼事。
Let’s go invent tomorrow instead of wondering about what happened yesterday.
若勝利的代價低廉，就不是真正的勝利。
There is no victory at bargain basement prices.
內向者和外向者愈早學會彼此不同的語言，就能愈快達成結果。
The sooner that introverts and extroverts learn about each other’s different languages, the quicker they can get to results.
如果我心智上的某種慢條斯理激怒了他，這種激怒只會讓他自己熊熊燃燒的直覺和想法燒得更旺、更快。這就是我在我們的搭檔中扮演的謙卑角色。(華生醫師評論夏洛克．福爾摩斯)
If I irritated him by a certain methodical slowness in my mentality, that irritation served only to make his own flame-like intuitions and impressions flash up more vividly and swiftly. Such was my humble role in our alliance.
思考是件苦差事，因此很少人會去做。
Thinking is hard work; that's why so few do it.
把你錢包裡的硬幣全花在你的腦子裡，你的腦子就會用硬幣填滿你的錢包。
Empty the coins of your purse into your mind and your mind will fill your purse with coins.
脫穎而出的唯一方法，就是無止盡地著迷於反覆做同樣的事。你必須愛上無趣的事。
The only way to become excellent is to be endlessly fascinated by doing the same thing over and over. You have to fall in love with boredom.
一流智慧的真正考驗，在於能夠同時擁抱兩種相互對立的觀念，並且仍舊能夠保持運作的能力。
The test of a first rate intelligence is the ability to hold two conflicting ideas in mind at the same time, and still retain the ability to function
行銷不再是你做的東西，而是你說的故事。
Marketing is no longer about the stuff that you make, but about the stories you tell.
不要管理時間，而是管理優先要務。
Don't be a time manager, be a priority manager.
未來內建於當下。
The future is embedded in the present.
預測未來最可靠的方法是了解現在。
The most reliable way to anticipate the future is to understand the present.
傳統權威組織的信條是管理、組織與控制。學習型組織的新信條則是願景、價值與心智模式。
In the traditional authoritarian organization, the dogma was managing, organizing and controlling. In the learning organization, the new dogma will be vision, values and mental models.
要發明，除了要具備良好的想像力，還需要一堆破銅爛鐵。
To invent, you need a good imagination and a pile of junk.
亞馬遜領導原則──行動至上：速度在商場上很重要。許多決策及行動都可以回頭，不需要大量研究。我們重視計算過的冒險。
Amazon Leadership Principle—Bias for Action: Speed matters in business. Many decisions and actions are reversible and do not need extensive study. We value calculated risk-taking.
學習並裝備好自己，機會終將到來。
I will study and prepare myself, and someday my chance will come.
我們不能運用同樣的腦袋，解決眼前我們製造出來的重大問題。
The significant problems we face cannot be solved at the same level at which we created them.
一個好問題可抵100萬個好答案，好問題才是人類要追求的。
A good question is worth a million good answers. A good question is what humans are for.
人們在捍衛個人財產時錙銖必較；而一旦揮霍起本該吝惜的時間，卻是出手大方
People are frugal in guarding their personal property; but as soon as it comes to squandering time, they are most wasteful of the one thing in which it is right to be stingy.
人們急於改善自己的情況，卻不願意改善自己；他們因此仍深受束縛。
Men are anxious to improve their circumstances, but are unwilling to improve themselves; they therefore remain bound.
沒有執行力的願景就是白日夢。
Vision without executing is daydreaming.
成功人士往往留下可繼承的資產；實現天命之人則留下傳世的成就。
People who are successful often leave an inheritance for others People who fulfill a calling leave a legacy in others.
執迷是世界上最成功的人都具備的單一共同因素。
It's the single common factor that super successful people around the world share.
我會過著集中精神的生活，因為這是目前最好的一種生活。
I’ll live the focused life, because it’s the best kind there is.
我無法理解人們為什麼懼怕新的觀念，我反而懼怕舊的觀念。
I can’t understand why people are frightened of new ideas. I’m frightened of the old ones.
知識是靈魂的糧食。
Knowledge is the food of the soul.
專注力就像是長期鍛鍊的肌肉，你必須露出來而且做點事讓它成長。
Focus is like a muscle you build over time. And, like a muscle, you need to show up and do the work to make it grow.
熱情雖然難以駕馭，卻是強大的動力泉源。
Passion, though a bad regulator, is a powerful spring.
每個人都有權以自己最傑出的表現，來接受大家的評價。
Every man is entitled to be valued by his best moments.
如果你不選擇，你就不會準備。
If you're not choosing, you're not preparing.
人生的一大願望，就是有人能幫助我們發揮自己的潛能。
Our chief want in life is somebody who shall make us do what we can.
認識一個人最好的方法，就是從他認為理所當然的事切入，而了解一個社會最好的方法，就是從社會習而不察的事著手。
The most important things we can know about a man are the things he takes for granted, and the most important things to know about a society are those which are simply assumed and seldom noticed.
我們總是準備要好好過活，卻從未好好活在當下。
We are always getting ready to live, but never living.
執迷本身不是缺失或性格缺陷；而是天賦！下次有人說你的執迷是一種病、是一個問題，或是某種異常行為時，告訴他們，我沒有病，我天賦異稟。
Obsession itself is not a deficit or a character defect; it's a gift! The next time someone starts labeling your obsession an illness, a problem, or some aberration, tell them, I'm not afflicted, I'm gifted.
思想只有在靜默中才能作用。
Thought will not work except in silence.
找到你的天命，就像找到屬於你的理由──你存在的理由，你活著的目的。找到天命將改變你的一切。當你了解你的天命，並每天努力實踐，你的人生將從此改變。
Finding your calling is like finding your why—the reason you exist, your purpose for living. When you do, it changes everything. Your life will never be the same once you know what you're called to do and are working to fulfill it every day.
如果你的行動激勵人們更勇於做夢、學習，做得更多也成就更多，那麼你就是『轉型領導者』。你會影響人們思考、說話及行動，從而對他們及其他人的生活產生正面作用。這種領導方式可以改變世界！
If your actions inspire people to dream more, learn more, do more, and become more, then you are a transformational leader. You influence people to think, speak, and act in ways that make a positive difference in their lives and the lives of others. That kind of leadership can change the world!
光忙是不足夠的，螞蟻也很忙，問題是，我們在忙什麼？
It's not enough to be busy. So are the ants. The question is, what are we busy about?
沒有什麼比員工認為昨天的工作模式就是明天的最佳做法，更能快速阻礙一個組織發展。
Nothing stops an organization faster than people who believe that the way they worked yesterday is the best way to work tomorrow.
創新是想像力和生活現實這兩條交叉路的神奇交會。
Innovation is this amazing intersection between someone’s imagination and the reality that they live in.
馬不受駕馭，哪裡也到不了。蒸汽或汽油在受到壓縮之前，拖不動任何東西。尼加拉瓜瀑布如果未經疏導，就無法發電與照明。生命不專注、投入和接受紀律，就不會茁壯。
No horse gets anywhere until he is harnessed. No steam or gas drives anything until it is confined. No Niagra is ever turned into light and power until it is tunneled. No life ever grows great until it is focused, dedicated, disciplined.
創新是目前成長、繁榮與生活品質的主要驅動力。
Innovation is now the primary driver of growth, prosperity, and quality of life.
一旦心智被新概念伸展，它就永遠不會回復到原先的狀態。
The mind, once stretched by a new idea, never returns to its original dimensions.
未來將受到現有及可觀察到的趨勢影響。
The future will be influenced by trends that are now existent and observable.
還有許多東西仍待發明，還有許多新鮮事仍待發生。人們還不了解網路將有多大的影響力，從這麼大的方向上來看，這還只是第一天。
There's so much stuff that has yet to be invented. There's so much new that's going to happen. People don't have any idea yet how impactful the Internet is going to be and that this is still Day 1 in such a big way.
說到卓越，光是了解怎麼做還不夠，還必須努力達成並加以善用。
With regard to excellence, it is not enough to know, but we must try to have and use it.
好的洞見就像是冰箱，因為當你打開冰箱門時，燈就會點亮。
A good insight is like a refrigerator, because the moment you look into it, a light comes on.
企業的生存之道，在於如何讓創新在企業內存活。
The way we're going to survive is to innovate our way out of this.
你的職位會促使組織中的人伸手協助你……但你的道德權威會激勵他們把心交給你。
Your position will prompt people in your organization to lend you their hands.... But your moral authority will inspire them to lend you their hearts.
我們不做焦點團體訪談。他們只會確保你不致於冒犯誰，讓你製造平凡無奇的產品。
We don’t do focus groups. They just ensure that you don’t offend anyone, and produce bland, inoffensive products.
利用反常現象，正是為你公司注入某種活力、刺激和實驗精神的機會，而這些也是新創公司的特色。
Taking advantage of an anomaly is an opportunity to inject into your company some of the vitality, excitement, and spirit of experimentation that is characteristic of start-ups.
無法修改的計畫不是好計畫。
It is a bad plan that admits of no modifications.
我們不做的東西和我們做的東西同樣讓我感到驕傲。
I am as proud of what we don’t do as I am of what we do.
我一直提醒我們的員工要心懷恐懼，每天早上起床都要戰戰兢兢。不是因為我們的競爭對手，而是我們的顧客。
I constantly remind our employees to be afraid, to wake up every morning terrified. Not of our competition, but of our customers.
當別人都已放棄時，我就會著手去做。
I start where the last man left off.
我跟我的精神科醫生說，所有人都討厭我。他說我想太多了──畢竟不是所有人都認識我。
I told my psychiatrist that everyone hates me. He said I was being ridiculous—everyone hasn't met me yet.
再沒有比能夠做出決定更困難的事了，也因此更顯出它的珍貴。
Nothing is more difficult, and therefore more precious, than to be able to decide.
批評可能不討人喜歡，但卻是必要的。它的作用就如疼痛之於人體一樣；提醒我們注意事物不健康的狀況。
Criticism may not be agreeable, but it is necessary. It fulfills the same function as pain in the human body; it calls attention to an unhealthy state of things.
把失敗當作你的老師，而非你的終結者。
Make failure your teacher, not your undertaker.
我最在乎的不是你是否曾經失敗，而是你是否甘於失敗。
My great concern is not whether you have failed but whether you are content with your failure.
光靠提取記憶的方法無法創造天才，但它可能是必要的一大工具。
Retrieval is not a sufficient tool to create genius, but it may be a necessary one.
對火堆來說，洞見就是火種。洞見代表產生偉大點子的最佳方式，這些點子能促進成功。
Insights are to an idea what firelighters are to a fire. They represent the best way of generating great ideas that inspire success.
我發現那些上過大學的人，無知的程度令人驚訝，好像什麼都不懂。
Men who have gone to college I find amazingly ignorant. They don't seem to know anything.
如果我們不吃掉自己，就會有人把我們吃掉。
If we don't cannibalize ourselves, someone else will.
在21世紀，你住哪裡、年齡多大、曾就讀（或未曾就讀）什麼學校或曾在哪裡工作，都愈來愈不重要。唯一重要的是你能做什麼事；線上的創新社群是終極的『行動至上主義』。
In the 21st century, it matters less and less where you live, how old you are, what school you went to (or didn’t), or where you’ve worked. All that matters is what you can do; online innovation communities are the ultimate ‘do-ocracies.’
我認識的所有人，無論其職位有多高、多重要，都是在被肯定而非批評的狀態下，工作表現更好，並投入更多努力。
I have yet to find the man, however great or exalted his station, who did not do better work and put forth greater effort under a spirit of approval than he would ever do under a spirit of criticism.
從古至今，最好的社會，以及最好的公司，全都擁有具備自由精神的架構，在這架構裡，個人可以透過造福他人而造福自己。
From antiquity to today, the best societies, as well as the best companies, have been the ones with a framework of freedom in which individuals can improve their lives by improving the lives of others.
當領導者看到潮流成形時，為時已晚。
When the leader sees the bandwagon, it's too late.
我們每個人都需要更會說不。當我們知道該對什麼說不時，我們就能對重要的事說好。
Each of us needs to get better at saying no. When we know what to say no to, we can say yes to the things that matter.
當企業模式太過成功，因而遏止挑戰的想法出現，將使公司瓦解潰敗。
Companies fall apart when their model is so successful that it stifles thinking that challenges it.
機會？什麼是機會？我自己創造機會！
Opportunity? What is opportunity? I create my own opportunities!
做你所畏懼的事，就能克服畏懼。
Do the thing you fear and the death of fear is certain.
在許多領域中，一年的密集工作加上積極的態度就已足夠。
In many fields a year of focused work plus caring a lot would be enough.
趨勢是等待兌現的利潤。
Trends are profits waiting to happen.
人生，是由人整天所想的事構成。
Life consists of what a man is thinking about all day.
數學為基礎的決策要求廣泛的同意，判斷為基礎的決策則要適當的辯論，而且在付諸實踐及證實之前，經常引發爭議。
Math-based decisions command wide agreement, whereas judgment-based decisions are rightly debated and often controversial, at least until put into practice and demonstrated.
任何行動的始祖就是一個念頭。
The ancestor of every action is a thought.
不必嘗試發動下一場革命，只要快速推出時髦又可負擔的消費商品。
Don't try to start the next revolution, just crank out smart, affordable consumer products.
上帝在宇宙間玩骰子，但這些骰子並非隨機的，我們的主要任務，就是找出這些骰子的規則，學習如何利用它們達成我們的目的。
God plays dice with the universe. But they're loaded dice. And the main objective is to find out by what rules they were loaded and how we can use them for our own ends.
真實商業世界不追求完美的策略。真正重要的,不是你的絕對表現,而是你相對於競爭對手的表現。
In the real world of business, perfect strategies are not called for. What counts is not performance in absolute terms but performance relative to competitors.
外向者……以為有人作伴，特別是他們作伴，總是受到歡迎……。我常常試著跟外向者解釋，但從不覺得他們有誰真的懂了。他們會聽一下，然後又開始喋喋不休。
Extroverts … assume that company, especially their own, is always welcome… . As often as I have tried to explain the matter to extroverts, I have never sensed that any of them really understood. They listen for a moment and then go back to barking and yipping.
你無法用線性答案解決指數問題。
You can’t solve exponential problems with linear solutions.
不要問某句話是否正確，除非你知道它真正的意義。
Do not ask whether a statement is true until you know what it means.
最優秀的溝通者不一定是話說得最漂亮的人；集中精神、讓別人知道他們有在專心聽的人，才是最優秀的溝通者。
The best communicator isn’t necessarily the person who knows the fanciest words; it’s the person who pays attention and makes others know that they’ve been heard.
這與企業對企業或企業對客戶無關；而是個人對個人的關係。
It's not about B to B or B to C. It's about P to P: the person-to-person relationship.
我們很難想像10年之後，顧客會想要更高的價格、更少的選擇，或是更慢的運送。我們對這些大原則將長久存在的信念，給了我們自信，必須投資強化它們。
It is difficult for us to imagine that ten years from now, customers will want higher prices, less selection, or slower delivery. Our belief in the durability of these pillars is what gives us the confidence required to invest in strengthening them.
構想被利用才有價值。
The value of an idea lies in the using of it.
當真相還在穿鞋準備出門，謊言可能已經傳遍半個世界。
A lie can travel halfway around the world while the truth is putting on its shoes.
如果情況很糟糕，我會當面告訴對方。誠實以對是我的職責。
If something sucks, I tell people to their face. It's my job to be honest.
顧客是很聰明的，你永遠不應該小看顧客。
Customers are very smart. You should never underestimate customers.
最大的優勢，正是最大的弱點。
Your greatest strength is your greatest weakness.
成功有跡可循。
Success leaves clues.
創造性程序是包裹在結構四周的一團混亂，再用一小撮魔法粉末連接在一起。
The creative process is chaos wrapped around structure and held together by a sprinkle of magic dust.
對我們大部分人來說，文字在閱讀時是留在紙上的。然而，藉著專注、視覺化以及聯想，我們就能把文字從紙上搬到腦子裡，而且只要我們要用到這些文字，文字就會一直留在腦子裡。
For most of us, when we read, the words stay on the page. By paying attention, visualizing and associating, however, we can lift the words off the page and incorporate them into our minds—where they’ll stay for as long as we need them.
如果你無法用簡單的語言解釋一件事，那就代表你並未真正理解它。
If you cannot explain something in simple terms, then you don't understand it.
我們不必比別人聰明，我們只需要比別人有紀律。
We don't have to be smarter than the rest. We have to be more disciplined than the rest.
勇敢不是毫不恐懼或不夠恐懼，而是掌控恐懼、主宰恐懼。
Courage is not absence of fear or lack of fear. It is control of fear, mastery of fear.
我從不發明自己賣不出去的東西。
I never want to invent anything I can't sell.
要想出絕佳構想，就先想出一大堆構想。
To have a great idea, have a lot of them.
在定位清晰的利基市場取得市場份額，往往比單純擴大營運規模更能直接帶來利潤。
Market share in one well defined niche is always more directly profitable than achieving pure scale of operations.
千萬不能太常與同一敵人纏鬥，否則對方會摸清你的戰法。
You must not fight too often with one enemy, or you will teach him all your art of war.
發明有很多種形式及規模。大部分激進且革命性的發明通常是那種促使他人釋放創造力──追求他們的夢想的發明。
Invention comes in many forms and at many scales. The most radical and transformative of inventions are often those that empower others to unleash their creativity—to pursue their dreams.
威力強大的新點子絕對不會憑空而降。這些點子總是受到洞見啟發。
Powerful new ideas are never simply snatched out of the air. They are always inspired by insights.
設定目標的目的在贏得比賽。建立系統的目的在繼續參賽。真正的長期思考不是考慮目標，也與任何單一成就無關，而是沒完沒了的修正和持續的改進。最終，是你投入這個過程的決心，決定你的進展。
The purpose of setting goals is to win the game. The purpose of building systems is to continue playing the game. True long-term thinking is goal-less thinking. It's not about any single accomplishment. It is about the cycle of endless refinement and continuous improvement. Ultimately, it is your commitment to the process that will determine your progress.
我沒有特別聰明，我只是充滿好奇。
I have no special talent. I am only passionately curious.
勝敗之間的區別，往往在於是否放棄。
The difference between winning and losing is most often not quitting.
未來總是無聲無息地降臨。
The future has a way of arriving unannounced.
說到底，網路商務最核心的部分不是技術，而是人。
In the end, the most important part of Web commerce isn't the technology; it's the people.
去做你害怕的事，而且持續地做。這是迄今已知最快也最能克服恐懼的方法。
Do the thing you fear, and keep on doing it. That is the quickest and surest way ever yet discovered to conquer fear.
我討厭訓練的每一分鐘，但我告訴自己：『不要放棄。現在痛苦，餘生是個冠軍。』
I hated every minute of training, but I said, 'Don't quit. Suffer now and live the rest of your life as a champion'.
我們靠獲取維持生存，但靠付出開創人生。
We make a living by what we get, but we make a life by what we give.
軍官只有4種。第一種又懶又笨，別管他們，他們沒有害處。第二種勤奮聰明，他們是優秀的參謀，懂得謹慎考慮每個細節。第三種勤奮但笨，這種人是大威脅，必須立刻讓他們走人，他們只會給大家製造一堆無謂的工作。最後一種懶但聰明，他們適合擔任最高職位。
There are only four types of officer. First, there are the lazy, stupid ones. Leave them alone, they do no harm. Second, there are the hard-working intelligent ones. They make excellent staff officers, ensuring that every detail is properly considered. Third, there are the hard working, stupid ones. These people are a menace and must be fired at once. They create irrelevant work for everybody. Finally there are the intelligent lazy ones. They are suited for the highest office.
失敗和發明是不可分割的孿生子。要發明你就必須實驗，然後如果你事先知道它有效，它就不是實驗。
Failure and invention are inseparable twins. To invent you have to experiment, and if you know in advance that it's going to work, it's not an experiment.
勝利不是偶爾的事，而是持續堅持的事。
Winning is not a sometime thing, it's an all the time thing.
你的薪水不是以時數計算，而是根據你在這個小時內創造的價值計算。
You don't get paid for the hour. You get paid for the value you bring to the hour.
部分創新的最大機會可能來自結合組織本身資源，以及其他公司的能力和資產，為顧客創造顛覆性的新解決方案。
Some of the biggest opportunities for innovation can come from combining your organization’s own resources with the competencies and assets of other companies to produce radical new solutions for customers.
避免批評只有一個辦法：就是什麼都不做，什麼都不說，什麼都不是。
There is only one way to avoid criticism: Do nothing, say nothing, and be nothing.
有些事情，你必須先相信，才能看見。
Some things have got to be believed to be seen.
成為你本該成為的人，永遠不晚。
It's never too late to be what you might have been.
採取行動是實現夢想的唯一途徑。相反的，擔憂就像是在祈求你不希望發生的事情。
Taking action is the only path to make your dreams become reality. Worrying, on the other hand, is like praying for things you don't want.
人生的頭25年，我渴望自由；接下來的25年，我渴望秩序；再接下來的25年，我終於明白，秩序就是自由。
For the first 25 years of my life, I wanted freedom. For the next 25 years, I wanted order. For the next 25 years, I realized that order is freedom.
人們之所以使用「大師」一詞，只是因為他們不想說「騙子」。
真正讓我們害怕的，是我們的光芒，而非我們的黑暗。我們會問自己：『我有何資格可以如此聰明、美麗、能幹、優秀？』事實上，你有何理由不能呢？
It is our light, not our darkness, that frightens us most. We ask ourselves, 'Who am I to be brilliant, gorgeous, talented, fabulous?' Actually, who are you not to be?
不記得過去的人注定要重蹈覆轍。
Those who cannot remember the past are condemned to repeat it.
你得從顧客體驗出發，然後往回思考。
You have to start with the customer experience and work backwards.
金錢不只不壞，往往還是自我提升的結果。你對別人的幫助愈大，賺到的錢就愈多。
Not only is money not bad, but it often can be a result of self-improvement. You receive money in proportion to how helpful you can make yourself to other people.
夢想只是夢想。有了計畫和期限，夢想就成了目標。
A dream is just a dream. A goal is a dream with a plan and a deadline.
人是使用工具的動物。沒有工具，他一無是處；有了工具，他無所不能。
Man is a tool using animal. Without tools, he is nothing. With tools, he is all.
你不能只有吸引力法則而沒有行動法則。
You can't have the Law of Attraction without the Law of Action.
如果你一生都在逃避風險，你就有可能錯過人生。
If you live avoiding risk, you're risking missing out on life.
在你準備好之前就開始。不要只是準備，要開始。
Start before you're ready. Don't prepare, begin.
我唯一的『職涯策略』就是規畫我能從每一份工作學到什麼。
My only single 'career strategy' is to plan what I can learn from each job.
改變人類行為只有兩種方法：一是操控，二是激勵。
There are only two ways to influence human behavior: you can manipulate it, or you can inspire it.
重要的事很少緊急，緊急的事很少重要。
What is important is seldom urgent, and what is urgent is seldom important.
成功沒有祕訣，它是準備、努力和從失敗中學習的結果。
There are no secrets to success. It is the result of preparation, hard work, learning from failure.
一個決心充分發揮自我潛能的人，沒有時間與人爭執。
No man resolved to make the most of himself, can spare time for personal contention.
別因為忙於謀生而忘記了生活。
Never get so busy making a living that you forget to make a life.
有些人嘗試了10年的捷徑，最後才發現，他們應該選擇一種策略然後堅持10年。
People try shortcuts for a decade until they realize they should have picked a strategy and stuck with it for a decade.
將練就的樂觀視為核心競爭力。
Treat practiced optimism as a core competence.
什麼是懷疑論者？就是一個人知道所有東西的價格，卻不懂任何東西的價值。
What is a cynic? A man who knows the price of everything and the value of nothing.
許多我因著好奇心和直覺偶然發現的事物，後來都被證明是無價之寶。
Much of what I stumbled into by following my curiosity and intuition turned out to be priceless later on.
錯誤通常可以之後改正；但不做決定所浪費的時間，卻永遠無法挽回。
Mistakes can usually be corrected later; the time lost in not making a decision can never be retrieved.
你不是贏，就是學到教訓。
You either win or you learn.
擁抱風險、恐懼和拒絕，將為你帶來改變人生的力量。
Embracing risk, fear, and rejection gives you the power to transform your life.
一個人對世界的興趣，其實只是他對自己興趣的延伸。
A man's interest in the world is only the overflow of his interest in himself.
不要建立無用的人脈；選擇與誰建立關係時，必須絕對地自私。
Make no useless acquaintances; be perfectly selfish with regard to the people in your environment.
懷疑是人生的一部分，重要的是我們如何應對它。
Doubt is a part of life; it's how we manage it that matters.
人其實不會有太大改變，所以，不要浪費時間試圖補足缺失的部分，而是應該專注挖掘已經存在的潛力，這點就已經夠難了。
People actually don't change all that much. Therefore, don't waste time attempting to put in whatever has been left out. Focus instead on trying to draw out what's there. That's hard enough to achieve.
一個好問題可抵100萬個好答案，好問題才是人類要追求的。
A good question is worth a million good answers. A good question is what humans are for.
最有價值的事，莫過於追求明天的我們比今天更優秀；最了不起的成就，莫過於釋放我們隱藏的潛能。
There's no higher value than aspiring to be better tomorrow than we are today. There's no greater accomplishment than unleashing our hidden potential.
花20年建立起來的聲譽，可能5分鐘就毀於一旦。如果你能這麼想，做事就會有所不同。
It takes twenty years to build a reputation and five minutes to ruin it. If you think about that you'll do things differently.
認為自己沒有時間運動的人，早晚得挪出時間來生病。
Those who think they have no time for bodily exercise will sooner or later have to find time for illness.
成功而無滿足感，就是失敗。
Success without fulfillment is failure.
管理就像手裡抓著一隻鴿子，抓得太緊，會把牠捏死，放得太鬆，牠又會飛走。
Managing is like holding a dove in your hand. Squeeze too tight, you kill it. Open your hand too much, you let it go.
永遠不要和比你醜陋的人爭執，因為他們沒什麼好失去的。
Never fight with someone uglier than yourself. He has less to lose.
你可以抵擋一支入侵的軍隊，但你無法抵抗一個時機正對的觀點。
You can resist an invading army; you cannot resist an idea whose time has come.
成功者做決策總是迅速而堅定，失敗者做決策則是拖拖拉拉，而且三心二意。
Successful people make decisions quickly and firmly. Unsuccessful people make decisions slowly, and they change them often.
你能做的最好投資就是投資自己：不斷提升能讓你賺到錢的技能。
The best investment you can make is in yourself: getting better and better at the skills that enable you to earn the money in the first place.
只要有人，哪怕只有一個人，受到你的影響，你就是在領導。
If others, even one person, are influenced by you, you are leading
幾乎所有東西，包括你自己在內，只要暫時拔掉插頭幾分鐘，就能恢復正常。
Almost everything will work again if you unplug it for a few minutes, including you.
關心別人不只是策略上的考量，更是人性的體現。
Caring about others isn't just a strategic thing to do; it's the human thing to do.
這個世界是屬於敢要的人。
The world belongs to the askers.
幾乎沒有什麼事能比實現夢想更有成就感，唯一能媲美的，就是幫助別人實現他們的夢想。
Few things are more rewarding than making a dream come true. The only thing that comes close is helping other people make their dreams come true.
快樂是當下的事，不是未來的事。
Happiness is a now thing, not a future thing.
好好扮演你的角色，所有榮耀盡在其中。
Act well your part, there all the honour lies.
你的思惟品質決定你的生活品質。
The quality of your thinking determines the quality of your life.
我們必須化身成為我們想在世界上看見的改變。
We must become the change we want to see in the world.
當你達到卓越地位，你的名聲會先你一步抵達。你不需要再去追逐客戶，他們會主動來找你。
When you achieve preeminence, your reputation precedes you. You no longer have to chase clients; they will come to you.
金錢的真正價值其實是它所能帶來的機會。
What money really boils down to is opportunity.
KPI的美妙之處，就在於它能讓整個組織齊心協力，朝著同一個目標前進。
The genius of a KPI is the ability to get the entire organization to rally around a single goal.
普通球員希望放牛吃草，優秀球員希望教練指導，頂尖球員希望聽到實話。
Average players want to be left alone. Good players want to be coached. Great players want to be told the truth.
那些未能把網路業務與公司日常業務有效結合的企業，可能發現自己成了業界最瀕臨絕種的物種之一。
The enterprises that fail to cross-pollinate their Web ventures with what the rest of the company does on a daily basis may find themselves among the industry's most endangered species.
成功就是長時間去做顯而易見的事，而不讓自己相信你比實際上更聰明。
Success comes down to doing the obvious thing for an uncommonly long period of time without convincing yourself you're smarter than you are.
從研究別人如何得到你想要的結果，你可以學到實現任何目標所需的一切知識。
You can learn anything you need to learn to achieve any goal you want by finding out what others have done before you to get the results you want to get.
成功的人只是開始行動。
Successful people just start.
愛上你的客戶，而不是你自己的業務或產品。
Fall in love with your client rather than your own business or product.
以ChatGPT為代表的AI，不僅是一項科技奇蹟，更是一場文化、經濟和社會的變革。
AI, led by marvels like ChatGPT, is not just a technological marvel; it's a cultural, economic, and societal metamorphosis.
提出好點子的是誰並不重要。
It makes no difference who comes up with good ideas.
人們放棄自己力量最常見的方式，就是認為自己毫無力量。
The most common way people give up their power is by thinking they don't have any.
說到底，公司最重要的「速度」問題其實是文化問題，這涉及到改變公司內部對於迅速的認知。
Ultimately, the most important "speed" issue for companies is cultural. It’s changing the perceptions within a company about the rapidity with which everybody has to move.
兵者，詭道也。故能而示之不能，用而示之不用，近而示之遠，遠而示之近。
All warfare is based on deception. When capable, feign incapacity; when active, inactivity. When near, make it appear that you are far away; when far away, that you are near.
一家企業能否成功，關鍵在於選對經理人。企業花費大量時間煩惱策略，但對經理人的思考卻少得可憐。
The success of a business is a matter of choosing the right managers. A huge amount of time is spent worrying about strategies. The amount of time spent thinking about managers pales in comparison.
許多曾經十分成功的大企業如今紛紛陷入困境，它們生動地證明了過去的成功並不能保證未來的成功，一家公司必須透過不斷創造新產品和新流程，持續自我革新。
The growing list of once successful, major corporations that are now struggling offers vivid testimony to the fact that past success does not guarantee future success - a company must continually renew itself through invention of new product and processes.
頂尖經理人知道，經理人的挑戰不在使人完美，而是善於利用每個人的獨特之處。
The best managers know that the manager's challenge is not to perfect people, but to capitalize on each person's uniqueness.
與其為了路過而被狗咬，不如主動讓路給牠，因為即使殺了那條狗，也無法治好牠咬的傷口。
Better give your path to a dog, than be bitten by him in contesting for the right. Even killing the dog would not cure the bite.
出色的經理人讓人印象深刻的，不是他們正在做什麼，而是他們真的去做了。
What makes outstanding managers so impressive is not what they are doing, but the fact they are doing it.
你做的事情定義你是誰，你不做的事情也同樣定義你是誰。
What you do is who you are. What you don't do is also who you are
很少人會真的認真看待目標，他們往往把精力分散在太多事情上，而不是專注去做幾件重要的事，全力以赴。那些成就最高的人，他們不只有決心，也懂得選擇。
Few people take objectives really seriously. They put average effort into too many things, rather than superior thought and effort into a few important things. People who achieve the most are selective as well as determined.
成功不僅在於達成我們的目標，還在於活出我們的價值觀。
Success is more than reaching our goals—it's living our values.
你的想像為你預示人生美好的未來。
Your imagination is your preview of life's coming attractions.
在一個團隊中有所作為的人，勝過在一百個團隊中無所作為的人。
He who does something at the head of one Regiment will eclipse him who does nothing at the head of a hundred.
你不能先設計戰術，然後再將球員塞進去。無論你的戰術設計得多麼出色，如果你不知道你的球員能執行哪些戰術，那都是白搭。
You can't draw up plays and then just plug your players in. No matter how well you have designed your play book, it's useless if you don't know which plays your players can run.
人們有什麼樣的處境、成為什麼樣的人，都是因為他們自己，尤其是他們大部分時間思考的東西。
People are where and what they are because of themselves, and especially because of the things they think about most of the time.
對新創企業來說，組建一支致勝的管理團隊是最重要也最具挑戰的任務之一。
Assembling a winning management team is at once one of the most important and most difficult tasks facing a young venture.
事業的品質和生活的品質取決於兩件事：我們做出的決策和我們採取的行動。
The quality of business and the quality of life comes down to two things: the decisions we make and the actions we take.
我們焦慮自己能否使父母與有榮焉，但我們應該做的是讓孩子引以為傲。
We worry about making our parents proud when we should be focused on making our children proud.
不滿的顧客總是令人發愁，但他們其實也是你最大的機會。
Unhappy customers are always a concern. They’re also your greatest opportunity.
無論科技多麼先進，它只是一個工具。未來的就業市場，故事的主角還是我們自己。
No matter how advanced, is merely a tool. The narrative of the future job market rests squarely in our hands.
我們總是高估未來2年的變化，低估未來10年的變化。別任由自己無所作為。
We always overestimate the change that will occur in the next two years and underestimate the change that will occur in the next ten. Don’t let yourself be lulled into inaction.
沒有資訊的人無法承擔責任；得到資訊的人無法不承擔責任。
An individual without information cannot take responsibility; an individual who is given information cannot help but take responsibility.
當然，讚美能產生能量，但前提是它必須是有根據的。受到不應得的讚美可能是一種侮辱，因為這反映出讚美者的不在乎。
Of course, praise generates energy, but only if it is justified. Receiving unmerited accolades can be an insult that reveals indifference on the part of the bestower.
研究過去，你將預見未來。
If you study the past, you will learn the future.
當你身處叢林，只有敏銳的感官和一把可靠的槍時，抵擋幾個大型獵物要比避免被成千上萬隻致命昆蟲活活吞噬來得簡單許多。
When you're in a jungle equipped with nothing but sharp senses and a trusty gun, it's far easier to fend off a couple of big targets than it is to avoid getting eaten alive by thousands of deadly insects.
比起老員工的態度，年輕員工的觀點更能準確預測公司的財務成功。
The views of the younger staff predict financial success better than do the attitudes of the older employees.
如果你無法清楚將你的商業策略傳達給顧客，那麼你可能根本就不該制定它。
Unless you can communicate your business strategy clearly to your customers, you might as well not have developed it at all.
進步並不總是前進，有時也需要後退。進步不只體現在你登上的高峰，也展現在你跨越的低谷。韌性也是一種成長。
Making progress isn't always about moving forward. Sometimes it's about bouncing back. Progress is not only reflected in the peaks you reach—it's also visible in the valleys you cross. Resilience is a form of growth.
顧客不在乎你的點子，他們在乎的是你能否解決他們的問題。
Customers don't care about your ideas; they care about whether you can solve their problems.
太多人一輩子都在維護過去的傳承，從沒想過要去撐起未來。
Too many people spend their lives being custodians of the past instead of stewards of the future.
自我覺察是我們與自己的一項約定，為的是成為對他人更有價值的人。
"Self-awareness is a pact we make with ourselves to be better for others.
為了成功生產明天的產品，你必須了解過去成功和失敗的種種嘗試。
In order to successfully produce tomorrow's products, you must be aware of what has already succeeded and failed.
只有1%的人會嘗試去推銷他們的夢想，如果再有1%的人願意嘗試，這個世界就會有多一倍的好事發生。
Only 1-percent of the people ever try to sell a dream. If only another 1-percent tries, they may double the amount of good stuff happening in the world.
人類有史以來最好的時代才正要開始，而你適逢其時。
It is the best time ever in human history to begin. You are not late.
事實上，我們這些下一個世代的工作者，正處於前所未有的大好職業生涯時機，我們將能夠找出對的空間來提出對的點子。我們再也不必「去辦公室」才能完成工作。
The truth is that we— as the next generation of workers— have never had a better time in our professions to be able to find the right space to come up with the right ideas. We no longer have to “go to the office” to get our work done.
你不需要重新發明輪子，只要買下別人的輪子就好！
You don't need to reinvent the wheel. Just acquire someone else's wheel!
你愈是深入研究管理，就愈會確信這門學問仍是藝術，而非科學。
"The longer you study management, the more convinced you become that the discipline remains an art rather than a science.
創業公司生動且清楚展示他們是以銷售為導向，將最有可能得到投資者的青睞。
Venture which can vividly and clearly demonstrate that they are sales oriented will be the likeliest to receive investor backing.
創業──以及人生──的挑戰，就是設計一個能夠最大程度提升你整體幸福感的系統。
The challenge of your business—and your life—is designing a system that optimizes for your overall happiness.
就困難的問題而言，真相往往是少數人發現的，而非多數人。
In the matter of difficult questions, it is more likely that the truth should have been discovered by few than by many.
領導者最大的價值，在於確保策略能被有效執行。
The greatest value of a leader is in ensuring that the strategy is implemented.
我的政策就是沒有政策。我不會放棄任何一張可打的牌，就此認輸。
My policy is to have no policy. I shall not surrender this game leaving any available card unplayed.
所有的長期財富都是重要財富，所有的重要財富都是保守財富。
All long-term money is serious money, and all serious money is conservative money.
一家公司是一群學習者，至少應該如此。如果你的員工在學習，那麼整個組織就在學習。
A company is a group of learners. At least, that's what it should be. If your people learn, then you as an organization will learn.
最有意義的成長不是建構我們的事業，而是建構我們的品格。
The most meaningful growth is not building our careers—it's building our character
發明家和創業家擁有豐富的想像力，不僅能夠描繪出未來的樣貌，還能設想出從現在到未來的路徑。
Inventors and entrepreneurs have the imaginative powers not only to define a future state, but to conceive of pathways to bring themselves from the present to the future.
所有投資都是投機，唯一差別在於，有些人願意承認，有些人不願意。
All investment is speculation. The only difference is that some people admit it and some don’t.
當預言家很容易，做25個預測，然後只談最後成真的那些就行。
It’s easy to be a prophet. You make twenty-five predictions and the ones that come true are the only ones you talk about.
一個學者提出的觀點，幾乎都會有另一位學者提出相反的觀點。
Scarcely anything that has been pronounced by one learned person the contrary of which has not been asserted by another
人生目標不是北極星，而是你一年365天的生活，天天都能感受到生命意義和產生影響力。
Purpose isn't about a North Star; it's a 365 way of life when you feel meaning and drive impact in each day.
當我們信念動搖時，應該記住我們為何而戰。
And when our faith falters, it's worth remembering what we're fighting for.
與別人競爭的壞處是，你可能贏了卻沒有任何進步。
The downside of competing against others is that you can win without improving.
檢討錯誤的目的，不是為了責怪過去的自己，而是為了教育未來的自己。
The purpose of reviewing your mistakes isn't to shame your past self. It's to educate your future self.
在銷售這行，唯一能限制你成就的，就是你自己的懷疑和恐懼。
There are no limitations upon what you can accomplish in the profession of selling except the limitations you place on yourself by your own doubts and fears.
讓別人失望好過讓自己失望。
"It's better to disappoint others than to disappoint yourself.
出去工作，你得忍受所處的系統，但自己創業，你可以自己設計系統。
In a j-o-b, you must accept the system you are in. As an entrepreneur, you get to design your own system.
成為優秀的前人要比當個孝順的後人更重要。
It's more important to be good ancestors than dutiful descendants.
（1879年3月14日－1955年4月18日） 猶太裔理論物理學家，科學哲學家。發現的質能方程式E = mc2最著稱於世（世人稱之為「全世界最著名的方程式」）。1921年獲得諾貝爾物理學獎，為量子理論的建立踏出了關鍵腳步。 more..
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什麼叫瘋子，就是重複做同樣的事情還期待會出現不同的結果。