名人金句大師輕鬆讀

你得從顧客體驗出發，然後往回思考。

You have to start with the customer experience and work backwards.

賈伯斯 Steve Jobs
NO.965 百萬創業周末

許多我因著好奇心和直覺偶然發現的事物，後來都被證明是無價之寶。

Much of what I stumbled into by following my curiosity and intuition turned out to be priceless later on.

賈伯斯 Steve Jobs
NO.953 成為獨角獸人才

我經常注意到一件事，就是你必須從顧客經驗開始著手，再從顧客端反過來推出技法。你不能先從技法出發，再嘗試找出你的銷售對象。

One of the things I’ve always found is that you’ve got to start with the customer experience and work backward to the technology. You can’t start with the technology and try to figure out where you’re going to try and sell it.

賈伯斯 Steve Jobs
NO.623 創新看得見

求知若饑、虛心若愚。

Stay hungry; Stay foolish.

賈伯斯 Steve Jobs
NO.591 新菜鳥精神

要成為品質的標竿。有些人並不習慣追求卓越的環境。

Be a yardstick of quality. Some people aren't used to an environment where excellence is expected.

賈伯斯 Steve Jobs
NO.295 賈伯斯的神奇思路

消費者通常要看到產品，才會知道自己想要什麼。

People don’t know what they want until they’ve seen it.

賈伯斯 Steve Jobs
NO.414 以少博大的小賭注理論

專注就是要會說不。

Focus means saying no.

賈伯斯 Steve Jobs
NO.295 賈伯斯的神奇思路

不必嘗試發動下一場革命，只要快速推出時髦又可負擔的消費商品。

Don't try to start the next revolution, just crank out smart, affordable consumer products.

賈伯斯 Steve Jobs
NO.384 躲在尷尬中的仿創策略

企業的生存之道，在於如何讓創新在企業內存活。

The way we're going to survive is to innovate our way out of this.

賈伯斯 Steve Jobs
NO.17 創新，就要這樣！

如果情況很糟糕，我會當面告訴對方。誠實以對是我的職責。

If something sucks, I tell people to their face. It's my job to be honest.

賈伯斯 Steve Jobs
NO.587 破解創業密碼

如果我們不吃掉自己，就會有人把我們吃掉。

If we don't cannibalize ourselves, someone else will.

賈伯斯 Steve Jobs
NO.587 破解創業密碼

知道自己要什麼並不是顧客的工作。

It’s not the customer’s job to know what they want.

賈伯斯 Steve Jobs
NO.552 找顧客一起邊改邊做

我想在宇宙間留下痕跡。

I want to put a ding into the universe.

賈伯斯 Steve Jobs
NO.142 設個計，讓品牌被綁架

大家不再只是想買個人電腦而已。他們想要知道可以用電腦做什麼，而我們要展示給他們的正是這個。

People don’t want to just buy personal computers anymore. They want to know what they can do with them, and we’re going to show people exactly that.

賈伯斯 Steve Jobs
NO.385 賈伯斯創新秘笈

我們不做的東西和我們做的東西同樣讓我感到驕傲。

I am as proud of what we don’t do as I am of what we do.

賈伯斯 Steve Jobs
NO.385 賈伯斯創新秘笈

有些人不習慣處於一個期待卓越的環境裡。我的部分責任就是做一把衡量卓越的尺。

Some people aren’t used to an environment where excellence is expected. Part of my responsibility is to be a yardstick .

賈伯斯 Steve Jobs
NO.385 賈伯斯創新秘笈

讓我們創造明天，而不是去想昨天發生了什麼事。

Let’s go invent tomorrow instead of wondering about what happened yesterday.

賈伯斯 Steve Jobs
NO.385 賈伯斯創新秘笈

創意只不過是融會貫通後所得到的想法而已。

Creativity is just connecting things.

賈伯斯 Steve Jobs
NO.385 賈伯斯創新秘笈

我深信，成功與不成功的企業家之所以不同，有半數原因在於能否堅持下去。

I’m convinced about half of what separates the successful entrepreneurs from the nonsuccessful ones is pure perseverance

賈伯斯 Steve Jobs
NO.385 賈伯斯創新秘笈

你的時間有限，因此不要浪費在為別人而活上。要求知若渴，虛心若愚。

Your time is limited, so don’t waste it by living someone else’s life. Stay hungry. Stay foolish.”

賈伯斯 Steve Jobs
NO.385 賈伯斯創新秘笈

要有勇氣去追隨你的心和直覺。它們總會莫名其妙知道你真正想要成為的是什麼。

Have the courage to follow your heart and intuition. They somehow already know what you truly want to become.

賈伯斯 Steve Jobs
NO.385 賈伯斯創新秘笈

創新，界定了領導者和跟屁蟲的差異。

Innovation distinquishes between a leader and a follower.

賈伯斯 Steve Jobs
NO.497 複製矽谷難在哪裡？