名人金句大師輕鬆讀

想像力比知識更重要。

Imagination is more important than knowledge.

愛因斯坦 Albert Einstein
NO.385 賈伯斯創新秘笈

創新是賦予資源創造財富的新能力。

Innovation is the act that endows resources with a new capacity to create wealth.

彼得．杜拉克 Peter Drucker
NO.623 創新看得見

真正的發現之旅不在於尋找新大陸，而是以新的眼光去看事物。

The real act of discovery consists not in finding new lands but in seeing with new eyes.

普魯斯特 Marcel Proust
NO.443 謙卑野心家

你可以作夢、創造、設計並打造出世上最奇妙的地方，可是你需要人才來讓夢想實現。

You can dream, create, design, and build the most wonderful place in the world; but it takes people to make the dream a reality.

華特．迪士尼 Walt Disney
NO.385 賈伯斯創新秘笈

創新，界定了領導者和跟屁蟲的差異。

Innovation distinquishes between a leader and a follower.

賈伯斯 Steve Jobs
NO.497 複製矽谷難在哪裡？

創業家是真正的英雄……他們藉由創意想像這個世界可能以及應該變成什麼模樣，來解決問題。

Entrepreneurs are the true heroes. . . .They solve problems by creatively envisioning different ways the world could and should be.

約翰．馬基 John Mackey
NO.623 創新看得見

未來已經在這裡──只是還沒有平均分布。

The future is already here – it's just not evenly distributed.

威廉．吉布森 William Gibson
NO.623 創新看得見

創新家並未領先他的時代。他走在他的時代裡，只是其他人落後時代而已。

No innovator is ahead of his time. He is his time. It is just that others are behind the times.

瑪莎．葛蘭姆 Martha Graham
NO.623 創新看得見

對於那些追求突破性成長的公司而言，打破妥協是最有威力的強硬策略。

Breaking compromises is the most powerful hardball strategy for companies seeking breakaway growth.

喬治．史托克 George Stalk
NO.624 強硬派策略

洞見是創造性思考的踏腳石。

Insights are stepping stones for creative thinking.

羅恩．吉布森 Rowan Gibson
NO.623 創新看得見

創新是把這些元素拆解後，再以新的組合方式重新組裝的過程。

Innovation is a process of taking apart and reassembling these elements in new combinations.

安德魯．哈格頓 Andrew Hargadon
NO.623 創新看得見

一流智慧的真正考驗，在於能夠同時擁抱兩種相互對立的觀念，並且仍舊能夠保持運作的能力。

The test of a first rate intelligence is the ability to hold two conflicting ideas in mind at the same time, and still retain the ability to function

F．史考特．費茲傑羅 F. Scott Fitzgerald
NO.936 企業成長雙曲線

要發明，除了要具備良好的想像力，還需要一堆破銅爛鐵。

To invent, you need a good imagination and a pile of junk.

愛迪生 Thomas Edison
NO.268 請愛迪生當創意總監

我們不能運用同樣的腦袋，解決眼前我們製造出來的重大問題。

The significant problems we face cannot be solved at the same level at which we created them.

愛因斯坦 Albert Einstein
NO.936 企業成長雙曲線

我無法理解人們為什麼懼怕新的觀念，我反而懼怕舊的觀念。

I can’t understand why people are frightened of new ideas. I’m frightened of the old ones.

約翰．凱吉 John Cage
NO.425 創意五把刀

沒有什麼比員工認為昨天的工作模式就是明天的最佳做法，更能快速阻礙一個組織發展。

Nothing stops an organization faster than people who believe that the way they worked yesterday is the best way to work tomorrow.

喬恩．馬堂納 Jon Madonna
NO.936 企業成長雙曲線

創新是想像力和生活現實這兩條交叉路的神奇交會。

Innovation is this amazing intersection between someone’s imagination and the reality that they live in.

隆．強森 Ron Johnson
NO.385 賈伯斯創新秘笈

創新是目前成長、繁榮與生活品質的主要驅動力。

Innovation is now the primary driver of growth, prosperity, and quality of life.

保羅．羅默 Paul Romer
NO.215 顧客價值創新

未來將受到現有及可觀察到的趨勢影響。

The future will be influenced by trends that are now existent and observable.

艾蜜莉．格林．巴爾奇 Emily Greene Balch
NO.623 創新看得見

企業的生存之道，在於如何讓創新在企業內存活。

The way we're going to survive is to innovate our way out of this.

賈伯斯 Steve Jobs
NO.17 創新，就要這樣！

利用反常現象，正是為你公司注入某種活力、刺激和實驗精神的機會，而這些也是新創公司的特色。

Taking advantage of an anomaly is an opportunity to inject into your company some of the vitality, excitement, and spirit of experimentation that is characteristic of start-ups.

羅伯．拉肯奧爾 Rob Lachenauer
NO.624 強硬派策略

我們不做焦點團體訪談。他們只會確保你不致於冒犯誰，讓你製造平凡無奇的產品。

We don’t do focus groups. They just ensure that you don’t offend anyone, and produce bland, inoffensive products.

強納森．艾維 Jonathan Ive
NO.385 賈伯斯創新秘笈

我們不做的東西和我們做的東西同樣讓我感到驕傲。

I am as proud of what we don’t do as I am of what we do.

賈伯斯 Steve Jobs
NO.385 賈伯斯創新秘笈

從古至今，最好的社會，以及最好的公司，全都擁有具備自由精神的架構，在這架構裡，個人可以透過造福他人而造福自己。

From antiquity to today, the best societies, as well as the best companies, have been the ones with a framework of freedom in which individuals can improve their lives by improving the lives of others.

查爾斯．G．科克 Charles G. Koch
NO.620 科氏MBM管理哲學

威力強大的新點子絕對不會憑空而降。這些點子總是受到洞見啟發。

Powerful new ideas are never simply snatched out of the air. They are always inspired by insights.

羅恩．吉布森 Rowan Gibson
NO.623 創新看得見

部分創新的最大機會可能來自結合組織本身資源，以及其他公司的能力和資產，為顧客創造顛覆性的新解決方案。

Some of the biggest opportunities for innovation can come from combining your organization’s own resources with the competencies and assets of other companies to produce radical new solutions for customers.

羅恩．吉布森 Rowan Gibson
NO.623 創新看得見