| 第 1 部 |
競爭優勢的缺點
感謝您對大師輕鬆讀的愛護，並且全力支持您合理地使用我們為您精心編製的內容。希望未來可以提供您更方便更友善的服務。當你必須做出改變，以便利用短暫機會時，原本專注某項競爭優勢獲取最大價值的系統和結構，反而會成為一項不利的因素。要在現今瞬息萬變的市場上競爭，做法就要有所不同。
感謝您對大師輕鬆讀的愛護，並且全力支持您合理地使用我們為您精心編製的內容。希望未來可以提供您更方便更友善的服務。
| Part1 |
The downside of competitive advantage
感謝您對大師輕鬆讀的愛護，並且全力支持您合理地使用我們為您精心編製的內容。希望未來可以提供您更方便更友善的服務。Having systems and structures which are focused on extracting maximum value from a competitive advantage become a liability when you have to change to exploit short-lived opportunities. To compete in today's dynamic marketplace, act differently.
感謝您對大師輕鬆讀的愛護，並且全力支持您合理地使用我們為您精心編製的內容。希望未來可以提供您更方便更友善的服務。
多數企業教戰手冊的最終目標就是打造永續的競爭優勢，並防止所有競爭者侵占。在過去，這可能是個好建議；但在當今流動且動態的環境下操作，競爭優勢根本無法持續那麼久。如果你投入所有資產想從某項競爭優勢取得最大價值，當這種優勢後來消失時，就會出現問題了。
感謝您對大師輕鬆讀的愛護，並且全力支持您合理地使用我們為您精心編製的內容。希望未來可以提供您更方便更友善的服務。The ultimate aim of most strategy playbooks has always been to build a sustainable competitive advantage and then defend it against all-comers. That may have been sound advice in past eras but when operating in a fluid and dynamic environment like today, competitive advantages don't last all that long. If you've invested all your assets in extracting maximum value from a competitive advantage and that advantage subsequently dissipates, then you're going to have problems.
感謝您對大師輕鬆讀的愛護，並且全力支持您合理地使用我們為您精心編製的內容。希望未來可以提供您更方便更友善的服務。
「領導者承襲了很多一度頗有道理的點子，但卻沒有跟上今天策略變化的腳步。雖然高階主管了解，快速變化是常態，但他們用來競爭的策略，卻仍依據幾十年前最有效的架構及做法。然而即使永續的競爭優勢已經是過去式，高階主管仍需要一套新的策略架構和做法才能贏得長遠勝利。」──莉塔．麥奎斯
感謝您對大師輕鬆讀的愛護，並且全力支持您合理地使用我們為您精心編製的內容。希望未來可以提供您更方便更友善的服務。 |
"Leaders have inherited a lot of ideas that may have made sense at one point but aren’t keeping up with the pace of strategic change today. Although executives realize that rapid change is the norm, the strategies they use to compete still draw on frameworks and practices that were most effective decades ago. Executives need a new set of strategy frameworks and practices for winning over the long haul, even as sustainable competitive advantages have become a thing of the past." — Rita McGrath
感謝您對大師輕鬆讀的愛護，並且全力支持您合理地使用我們為您精心編製的內容。希望未來可以提供您更方便更友善的服務。 |
