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大師教你搞創新
打造顧客就是想買的產品和服務!
成功創新的關鍵是釐清顧客花錢是為了請你幫他們完成什麼任務。
2017-03-01 /  7193  3
輕鬆聽大師
代班導讀人 張鳳萍導讀
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創新語錄





「未來總是難以預料。我們唯一絕對能預測的是,一定會有一些我們料想不到的事情發生。我們的目標不是──也不可能是──完美無誤,而是持續增進我們詮釋意外發展的能力。」
"The future will always be unpredictable. The only thing we can truly predict with absolute certainty is that something we didn't predict will happen. Our goal is not – and cannot be – perfection. Our goal is to constantly increase our ability to interpret unpredictable developments."
──克雷頓.M.克里斯汀生(Clayton M. Christensen)

#風險 #機會

「創新有風險。但坐上車,把車開到超市買一塊麵包也有風險。所有的經濟活動本質上就是『高風險』。而捍衛昨天──也就不是創新──遠比創造明天更加危險。我所認識的創新家,都能夠某種程度做到確認風險並且加以限制。成功的創新家行事保守。他們必須如此。他們不是『專注風險』; 他們是『專注機會』。」
"Innovation is risky. But so is stepping into the car to drive to the supermarket for a loaf of bread. All economic activity is by definition 'high risk'. And defending yesterday – that is, not innovating – is far more risky than making tomorrow. The innovators I know are successful to the extent to which they define risks and confine them. Successful innovators are conservative. They have to be. They are not 'risk-focused'; they are 'opportunity-focused'."
──彼得.杜拉克(Peter Drucker),管理大師

#意志力

「到最後,創新不是智慧的結晶,而是意志力的結晶。」
"Innovation is ultimately not an act of intellect but of will."
──熊彼得(Joseph Schumpeter),奧地利經濟學家

#領導

「創新就是將新構想轉化為營收與獲利。真正的創新可以改變企業經營的環境,舉凡市場環境、競爭環境和社會環境。扭轉局勢的領導人會尋找並執行能讓公司邁向長久榮景的概念。『不創新就淘汰』正是商場的遊戲規則。」
"An innovation is the conversion of a new idea into revenues and profits. Real innovation can change the context—the market space, the competitive space, the societal space—in which a business operates. Game-changing leaders search for and execute ideas that put the company on a long-term path to prosperity. 'Innovate or die' is truly the name of the game."
──艾倫.喬治.拉夫雷與瑞姆.夏藍(Alan George Lafley & Ram Charan),美商寶鹼公司前董事會主席、總裁暨執行長與策略專家

#舊思惟

「問題從來不是如何想出嶄新、創新點子,而是如何剔除舊思惟。」
"The problem is never how to get new, innovative thoughts into your mind, but how to get the old ones out."
──狄伊.哈克(Dee Hock),VISA公司創辦人

#制度

「每個執行長至少在口頭上都會說:『世界變化快速,我們必須加強創新。』然而當你深入組織,請員工描述公司的創新制度,他們會一臉茫然,因為公司沒有這種制度。」
"Every CEO will at least give lip service to the idea that the world is moving faster and that we need to do a better job at innovation. But if you go into an organization and ask people to describe their innovation system, you get blank looks. They have none."
──蓋瑞.哈默爾(Gary Hamel),倫敦商學院策略與國際管理客座教授

#目標 #效率

「光是敦促員工加倍努力是不夠的,我們現在面臨的問題就是太努力了──但卻完全搞錯方向。一心一意追求經營效率,讓我們忽略了創新的真正目標:學習此刻所不知道的事物。」
"It is insufficient to exhort workers to try harder. Our current problems are caused by trying too hard – at the wrong things. By focusing on operational efficiency, we lose sight of the real goal of innovation: to learn that which is currently unknown. "
──艾瑞克.萊斯(Eric Ries),精實創業理論倡導者

#商業模式

「創新商業模式不在於分析和規畫,而是促成嘗試新方法,看看哪種做法有效。漸進式的改善要求的是知而行之;轉型要求的則是行而知之。創新商業模式是一種促成的行為,要靠創意加持。」
"Business model innovation is less about analysis and planning and more about generating and trying new approaches to see what works. Incremental improvements require going from knowing to doing. Transformation requires going from doing to knowing. Business model innovation is a generative act unleashed by creativity."
──索爾.卡普蘭(Saul Kaplan),Business Innovation Factory創辦人

#實驗

「如果你能讓實驗次數從 100 增加到 1000,你將大幅增加你帶來的創新。」
"If you can increase the number of experiments you try from 100 to 1,000, you dramatically increase the innovations you produce."
──傑夫.貝佐斯(Jeff Bezos),亞馬遜創始人暨執行長

#使用性

「創新固然重要,但除非創新成果為眾人使用,否則創新只是白忙一場。」
"Sure, innovation is critical, but it doesn't amount to anything unless the rest of the world does something with it."
──英格巴特(Douglas Engelbart),電腦滑鼠發明者

#競爭 #唯才是用

「我們生活在一個不再攀爬傳統階梯的年代。不只政治如此,商業、個人發展、教育、娛樂及創新都是這樣。傳統道路不僅慢;如果我們要競爭與創新,傳統的道路也已經行不通。那是個好消息,因為拋開埋頭苦幹的典型做法,將引領我們朝向唯才是用。」
"We live in an age of nontraditional ladder climbing. Not just in politics, but in business and personal development and education and entertainment and innovation. Traditional paths are not just slow; they're no longer viable if we want to compete and innovate. That's great news, because throwing out the dues paradigm leads us toward meritocracy."
──申恩.史諾(Shane Snow),Contently Inc.共同創始人暨創意長

#蘋果 #整合者

「很多人以為蘋果電腦是創新者。其實,它真正的技術來自於結合本身的構想與外界的技術,再將成果包裝在簡練的軟體和時髦的設計上。簡言之,蘋果是技術的精心策畫與整合者,不怕使用外面的構想,但總是會加上自己的創意。」
"Apple is widely assumed to be an innovator. In fact, its real skill lies in stitching together its own ideas with technologies from outside and then wrapping the results in elegant software and stylish design. Apple is, in short, an orchestrator and integrator of technologies, unafraid to bring in ideas from outside but always adding its own twists."
──《經濟學人》,2007