Competing Against Luck: The Story of Innovation and Customer Choice

Competing Against Luck: The Story of Innovation and Customer Choice

  • 定價:1216
  • 運送方式:
  • 臺灣與離島
  • 海外
  • 可配送點:台灣、蘭嶼、綠島、澎湖、金門、馬祖
  • 可取貨點:台灣、蘭嶼、綠島、澎湖、金門、馬祖
載入中...
  • 分享
 

內容簡介


 新創崛起的致勝核心

 《你要如何衡量你的人生》哈佛大學教授克里斯汀生告訴你

 「雇用」思維正是無往不利的終極準則



  Amazon、Uber、Airbnb這些平台的旋風式崛起,人們說現在已是新創浪潮的世代。然而在這波搶灘的戰役中並不是所有人都取得了成功,落寞地擱淺於沙灘上的大有人在。究竟新創的成功關鍵是什麼?人們常說嘗試創新就像是賭局,賭大眾的口味,試人們的好惡,真的是這樣嗎?



  哈佛大學教授克里斯汀生,繼破壞式創新理論,與夥伴在多年的研究後為你得出了重要的結論:創新的關鍵不在理解顧客;而是理解「顧客的任務customer jobs」。顧客是因為這些需要完成的工作及任務,去「雇用」服務或商品,而非購買。



  秉持這個重要的結論,克里斯汀生不僅分析了當今諸多新創企業為何得以成功的緣由,更要告訴你如何預測下一個崛起的成功,而你的企業又能夠如何以依照這個概念,在持續的創新競爭中保持戰鬥力。



  結合產業實例與結構清晰完整的理論內容,本書無疑是當下新創浪潮中最重要的一本指引之作。預測下一個浪頭所在,使新創不再是運氣的拼搏,讓你一出手就必勝!(文/博客來編譯)

The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy, but are willing to pay premium prices for.

How do companies know how to grow? How can they create products that they are sure customers want to buy? Can innovation be more than a game of hit and miss? Harvard Business School professor Clayton Christensen has the answer. A generation ago, Christensen revolutionized business with his groundbreaking theory of disruptive innovation. Now, he goes further, offering powerful new insights.

After years of research, Christensen has come to one critical conclusion: our long held maxim--that understanding the customer is the crux of innovation--is wrong. Customers don’t buy products or services; they "hire" them to do a job. Understanding customers does not drive innovation success, he argues. Understanding customer jobs does. The "Jobs to Be Done" approach can be seen in some of the world’s most respected companies and fast-growing startups, including Amazon, Intuit, Uber, Airbnb, and Chobani yogurt, to name just a few. But this book is not about celebrating these successes--it’s about predicting new ones.

Christensen contends that by understanding what causes customers to "hire" a product or service, any business can improve its innovation track record, creating products that customers not only want to hire, but that they’ll pay premium prices to bring into their lives. Jobs theory offers new hope for growth to companies frustrated by their hit and miss efforts.

This book carefully lays down Christensen’s provocative framework, providing a comprehensive explanation of the theory and why it is predictive, how to use it in the real world--and, most importantly, how not to squander the insights it provides.

 

詳細資料

  • ISBN:9780062435613
  • 規格:精裝 / 288頁 / 23.4 x 16 x 2.5 cm / 普通級
  • 出版地:美國

最近瀏覽商品

 

相關活動

  • 現代出版,由此開始。商務印書館暢銷展,精選滿888現折88。
 

購物說明

外文館商品版本:商品之書封,為出版社提供之樣本。實際出貨商品,以出版社所提供之現有版本為主。關於外文書裝訂、版本上的差異,請參考【外文書的小知識】。

調貨時間:無庫存之商品,在您完成訂單程序之後,將以空運的方式為您下單調貨。原則上約14~20個工作天可以取書(若有將延遲另行告知)。為了縮短等待的時間,建議您將外文書與其它商品分開下單,以獲得最快的取貨速度,但若是海外專案進口的外文商品,調貨時間約1~2個月。 

若您具有法人身份為常態性且大量購書者,或有特殊作業需求,建議您可洽詢「企業採購」。 

退換貨說明 

會員所購買的商品均享有到貨十天的猶豫期(含例假日)。退回之商品必須於猶豫期內寄回。 

辦理退換貨時,商品必須是全新狀態與完整包裝(請注意保持商品本體、配件、贈品、保證書、原廠包裝及所有附隨文件或資料的完整性,切勿缺漏任何配件或損毀原廠外盒)。退回商品無法回復原狀者,恐將影響退貨權益或需負擔部分費用。 

訂購本商品前請務必詳閱商品退換貨原則 

  • 熟年
  • dune
  • 國際書展