Everyone in business today is facing hypercompetition on steroids. "Commoditization" —the process of making one product or service become completely interchangeable with that provided by others—is occurring everywhere. As soon as you improve the quality or other features of your offering, your actions will immediately be matched by others and generally at a lower price point as well. You will then get squeezed between the need to lower your own prices to stay competitive and the steadily rising costs of all your business inputs. Commoditization means you become unable to charge more for what you have to offer. 感謝您對大師輕鬆讀的愛護，並且全力支持您合理地使用我們為您精心編製的內容。希望未來可以提供您更方便更友善的服務。