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單期簡介
絕不退縮
Hint讓水變好喝的創業故事
卡拉.高汀從沒想過要創業,她只是想告訴大家:少了糖和人工甜味劑,水也能很好喝,而且讓你更健康。然而,飲料業的大前輩卻告訴她,她的點子註定失敗,頂多只能當個小副業。卡拉決定證明他是錯的。
2021-03-03 /  5666  9
輕鬆聽大師
俞國定導讀
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目 錄 導 讀 中英書摘 延伸閱讀 友善列印 輕鬆抓重點

Chapter 1

一切的開始

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卡拉.高汀與夫婿西奧.高汀在2005年創立Hint, Inc.。那時,消費者正開始揚棄代糖飲料和含糖飲料,轉而選擇瓶裝水等更有益健康的飲品。不少公司想要抓住這股趨勢,紛紛在新產品的名稱冠上「水」這個字。儘管這堆參差不齊的品牌實際上只是使用不同的說法,提供消費者大同小異的產品,但他們當中仍然出現了一些富有創業精神的品牌。


感謝您對大師輕鬆讀的愛護,並且全力支持您合理地使用我們為您精心編製的內容。希望未來可以提供您更方便更友善的服務。

Chapter 1

The beginning of everything

感謝您對大師輕鬆讀的愛護,並且全力支持您合理地使用我們為您精心編製的內容。希望未來可以提供您更方便更友善的服務。

Kara Goldin started Hint, Inc. in 2005 with her husband, Theo Goldin. This was right around the time consumers were starting to move away from diet-sweetened drinks and sugary drinks towards something which was healthier, like bottled water. A few companies were trying to pick up on this trend by incorporating the word "water" into the names of their new offerings. A few entrepreneurial brands were also coming along, although in practice those scrappy brands were really just giving consumers more of the same kind of products but using different language.


感謝您對大師輕鬆讀的愛護,並且全力支持您合理地使用我們為您精心編製的內容。希望未來可以提供您更方便更友善的服務。
2004年,卡拉.高汀剛剛經歷連續3年懷孕3次的辛苦歷程,儘管她在美國線上、時代公司和CNN有不錯的工作成績,但她卻煩惱自己的體重飆升了將近23公斤,皮膚看起來也不若以前年輕,而且她還有嚴重的成人面皰問題。感謝您對大師輕鬆讀的愛護,並且全力支持您合理地使用我們為您精心編製的內容。希望未來可以提供您更方便更友善的服務。
In 2004, Kara Goldin had just gone through the rigors of three pregnancies in three years. Although she had built a successful career working at America Online, Time, Inc. and CNN, she was worried that her weight was up by 50 pounds, and that her skin didn't look as youthful as it used to. She also developed a severe case of adult acne.感謝您對大師輕鬆讀的愛護,並且全力支持您合理地使用我們為您精心編製的內容。希望未來可以提供您更方便更友善的服務。



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