| Part 1 |
尋寶的現象
感謝您對大師輕鬆讀的愛護，並且全力支持您合理地使用我們為您精心編製的內容。希望未來可以提供您更方便更友善的服務。中產階級消費者現在有更多的工具，幫助他們做出要買什麼產品和服務的決定；因此讓他們變得更加精明。許多人開始展開個人的「尋寶」任務，找尋完全吻合他們需求和喜好的產品和服務組合。
感謝您對大師輕鬆讀的愛護，並且全力支持您合理地使用我們為您精心編製的內容。希望未來可以提供您更方便更友善的服務。
| Part 1 |
The treasure hunt phenomena
感謝您對大師輕鬆讀的愛護，並且全力支持您合理地使用我們為您精心編製的內容。希望未來可以提供您更方便更友善的服務。Middle-class consumers now have far more tools available to help them make decisions about the products and services they choose to buy. As a result, they are becoming much more savvy. Many are embarking on a personal “treasure hunt” to come up with just the right combination of products and services which fits their needs and preferences like a glove.
感謝您對大師輕鬆讀的愛護，並且全力支持您合理地使用我們為您精心編製的內容。希望未來可以提供您更方便更友善的服務。
現在商品如此之多，有各種不同的組合及各種不同的價位，讓顧客把市場看成一種巨大的市集，其中有著意想不到的好東西與竊喜。 因此，幾乎已不能再像過去一樣以人口結構來進行分類，相反的，中產階級消費者在消費模式上變得高度個人化。他們選擇在幾類產品上購買較貴的東西，多數產品則降低消費，甚至完全不買某些產品。消費者自由搭配高檔產品和低價品，自訂一套專屬他們自己的獨特生活方式。感謝您對大師輕鬆讀的愛護，並且全力支持您合理地使用我們為您精心編製的內容。希望未來可以提供您更方便更友善的服務。
There are now so many goods available, in so many different configurations and so many different price points consumers look at the marketplace like some huge kind of bazaar filled with amazing finds and secret delights. With this in mind, it’s becoming almost impossible to characterize people by their demographics as in times past. Instead, middle-class consumers are becoming highly individualized in their expenditure patterns. They trade up in a few product categories of their choice, trade down in most and avoid some types of products altogether. Consumers freely mix upscale products with downscale goods to create customized lifestyles which are uniquely their own.感謝您對大師輕鬆讀的愛護，並且全力支持您合理地使用我們為您精心編製的內容。希望未來可以提供您更方便更友善的服務。
