| 5分鐘摘要 |
感謝您對大師輕鬆讀的愛護，並且全力支持您合理地使用我們為您精心編製的內容。希望未來可以提供您更方便更友善的服務。
感謝您對大師輕鬆讀的愛護，並且全力支持您合理地使用我們為您精心編製的內容。希望未來可以提供您更方便更友善的服務。
| MAIN IDEA |
感謝您對大師輕鬆讀的愛護，並且全力支持您合理地使用我們為您精心編製的內容。希望未來可以提供您更方便更友善的服務。
感謝您對大師輕鬆讀的愛護，並且全力支持您合理地使用我們為您精心編製的內容。希望未來可以提供您更方便更友善的服務。
有人說談判純粹是一門藝術，其實不盡然。事實上，有效談判是一門科學或一套程序，應有系統地進行，原因如下：
．現今商場交易比以前複雜多了。
．商場上已有愈來愈多專業買者視談判為一套程序。
．很少公司以長期利益思考談判策略，這意味商場競爭行為已愈來愈不理性。
．和過去相較，公司內部有愈來愈多的場合要用到談判。 感謝您對大師輕鬆讀的愛護，並且全力支持您合理地使用我們為您精心編製的內容。希望未來可以提供您更方便更友善的服務。
．現今商場交易比以前複雜多了。
．商場上已有愈來愈多專業買者視談判為一套程序。
．很少公司以長期利益思考談判策略，這意味商場競爭行為已愈來愈不理性。
．和過去相較，公司內部有愈來愈多的場合要用到談判。 感謝您對大師輕鬆讀的愛護，並且全力支持您合理地使用我們為您精心編製的內容。希望未來可以提供您更方便更友善的服務。
Negotiating effectively isn't really an art. Instead, it is a science or a process that can and should be systemized because:
．Deals these days are becoming far more complex than in earlier times.
．More professional buyers are in the marketplace now and these buyers are trained to see negotiation as a process.
．Few firms think long-term which means their competitive behavior is becoming increasingly irrational.
．There is much more internal negotiation going on now within companies than previously occurred. 感謝您對大師輕鬆讀的愛護，並且全力支持您合理地使用我們為您精心編製的內容。希望未來可以提供您更方便更友善的服務。
．Deals these days are becoming far more complex than in earlier times.
．More professional buyers are in the marketplace now and these buyers are trained to see negotiation as a process.
．Few firms think long-term which means their competitive behavior is becoming increasingly irrational.
．There is much more internal negotiation going on now within companies than previously occurred. 感謝您對大師輕鬆讀的愛護，並且全力支持您合理地使用我們為您精心編製的內容。希望未來可以提供您更方便更友善的服務。
