商業策略顧問、高階主管教練及演說家。擁有超過30年的實務經驗,曾為耐吉、Sur La Table、博德斯集團和淘兒唱片等品牌管理營運、數位行銷和技術。成立顧問公司Mistere Advisory,專門協助企業執行其偏好策略。
Kevin Ertell is a business strategy consultant, executive coach, and speaker. He has more than 30 years of hands-on experience running operations, digital marketing, and technology for brands like Nike, Sur La Table, Borders, and Tower Records. His consulting company Mistere Advisory specializes in helping companies execute their preferred strategies.
執行是一場馬拉松,需要耐心、紀律,以及在必要時後退調整的意願。