Serious Creativity: How to Be Creative Under Pressure and Turn Ideas into Action

If you want to be the best, focus on your most valuable asset: the power of your creative mind

As competition and the pace of change intensify, companies and individuals need to harness their creativity to stay ahead of the field. Under pressure, people often think they can’t be creative; many more are convinced they are not creative at all because they have never been ’arty’. Creative genius Edward de Bono debunks these common notions in this remarkable book. He shows how creativity is a learnable skill - one that everyone can use to improve their performance. He then explains how you can unlock your own creativity to reap the personal and professional rewards it will bring. Learn how to:

be creative on demand with de Bono’s step-by-step approach

add value to ideas and turn them into financial assets

boost creativity with the power of lateral thinking

break free from old ways of thinking with creative challenging

EDWARD DE BONO is the leading authority in the field of creative thinking, the originator of the term ’lateral thinking’, and one of the few thinkers who is highly regarded internationally. His instruction has been sought by governments and by the leading corporations of the world. He has written thirty-six books in the field of creativity and thinking -- including the international bestsellers Six Thinking Hats and Lateral Thinking. De Bono was a Rhodes scholar at Oxford and has held appointments at the universities of Oxford, Cambridge, London and Harvard.