The Power of Moments: Why Certain Experiences Have Extraordinary Impact

　　回想一下你的生命，是否有些特殊的時刻讓你記憶深刻，讓你獲得了一些啟發，甚至是為往後的人生帶來重大的轉折？
　　生命中改變你最多的短暫時刻，它的成因為何？我們如何運用這些經驗的特性改變生活？

　　紐約時報暢銷書《創意黏力學》、《改變，好容易》、《零偏見決斷法》搭檔作者揭露為何一些剎那的經驗會震懾我們、改進與改變我們—以及我們如何學習在生活與工作中去創造如此不凡的時刻

　　儘管人們的生活永無止境的變化著，我們最難忘的正向時刻是由四個元素組成──晉升、洞察力、驕傲與連結。如果我們擁抱這些元素，我們可以創造更多重要的時刻。老師可以設計一個學生二十年後還記得的課程，經理知道如何創造滿足顧客的體驗，而你會知道如何為孩子創造更美好的童年回憶。

　　本書深入探尋一些令人著迷的經驗奧秘：為什麼我們傾向記住一些最棒或最糟的經驗，以及最後的片刻，然後忘記其餘的事情。為什麼「我們在事情篤定的時候最感到舒適，但卻在相反的時刻感到活躍？」為什麼我們最珍貴的回憶都集中在短暫的青春期？

　　讀者將發現那些簡短的經歷如何改變我們的生活，像是兩個陌生人一起在房裡相遇的實驗，45分鐘後，他們變成摯友一同離開（那時發生什麼事？）。或是世界上最年輕的女富翁的故事，她將她的韌性歸功於她父親在餐桌上拋給家人的問題。（那個簡單的問題是什麼？）

　　許多生活中定義下的時刻是事故或運氣的結果—但是為什麼我們能創造出最有意義的難忘時刻呢？The Power of Moments教我們為自己創造更豐富的生命經驗。(文/博客來編譯)

The New York Times bestselling authors of Switch and Made to Stick explore why certain brief experiences can jolt us and elevate us and change us--and how we can learn to create such extraordinary moments in our life and work.

What if a teacher could design a lesson that he knew his students would remember twenty years later? What if a doctor or nurse knew how to orchestrate moments that would bring more comfort to patients? What if you had a better sense of how to create memories that matter for your children?

Many of the defining moments in our lives are the result of accident or luck--but why would we leave our most meaningful, memorable moments to chance when we can create them?

This book features captivating stories of people who have created standout moments: The owners who transformed an utterly mediocre hotel into one of the best-loved properties in Los Angeles by conjuring moments of magic for guests. Relief workers who beat a deadly health practice in one village by causing the locals to "trip over the truth." The scrappy team that turned around one of the worst elementary schools in the country by embracing an intervention that lasts less than an hour.

Readers discover how brief experiences can change lives, such as the experiment in which two strangers meet in a room, and forty-five minutes later, they leave as best friends. (What happens in that time?) Or the tale of the world''s youngest female billionaire, who credits her resilience to something her father asked the family at the dinner table. (What was that simple question?)

Filled with remarkable stories and practical insights, this book proves we all have the power to transform ordinary experiences into unforgettable ones.