Buzzmarketing: Get People to Talk About Your Stuff

Buzzmarketing: Get People to Talk About Your Stuff

  • 作者: Hughes, Mark
  • 原文出版社:Portfolio
  • 出版日期:2008/05/01
  • 語言:英文
  • 定價:570
  • 運送方式:
  • 臺灣與離島
  • 海外
  • 可配送點:台灣、蘭嶼、綠島、澎湖、金門、馬祖
  • 可取貨點:台灣、蘭嶼、綠島、澎湖、金門、馬祖
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內容簡介

"There’s fake corporate marketing and then there’s real marketing. This is the real stuff for real people." -Ben Cohen, co-founder of Ben & Jerry’s Ice Cream

These days consumers are paying less and less attention to advertising. A majority already zap commercials, and new technology keeps making it easier to tune out marketing messages.

Mark Hughes has written a breakthrough guide to the art of successful buzzmarketing which many people talk about but few truly understand. He draws on his own real-world experience as an executive and consultant, as well as untold stories of some of the great buzz generators of our time, including American Idol, tie-dye shirts, and the birth of Lite beer.

 

作者簡介

Mark Hughes is currently the CEO of the consulting firm Buzzmarketing and a guest lecturer on creative marketing at business schools such as NYU and Wharton. A former executive at Half.com, Pep Boys, and Pizza Hut, he lives in Philadelphia.

 

詳細資料

  • ISBN:9781591842132
  • 規格:平裝 / 240頁 / 21.3 x 14 x 1.8 cm / 普通級
  • 出版地:美國
  • 適讀年齡:18歲以上

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