俞國定導讀




打造基礎紮實、不花冤枉錢的快速成長系統
你的事業旅程與顧客旅程並非兩條平行線,而是如螺旋般層層交疊、共同探索與成長的敍事。目標是創造出業務成長與顧客滿意度相互滋養、相輔相成的良性循環。
Your business journey and your customers' journeys are not separate paths, but a single, spiraling narrative of mutual discovery and growth. Aim to create a virtuous cycle where business growth and customer satisfaction feed into each other and fuel each other.
行銷其實不像行銷人員說的那麼複雜,它只是一個極其雜亂的平台,很容易讓人手足無措,對中小企業主和創業者來說更是如此。
想要一套真正管用的行銷手法,不妨採用「3P行銷循環」,其核心架構如下:

1 準備(PREPARE)──了解目標受眾面臨的挑戰、痛點與渴望。做好準備,用最能引發目標市場共鳴的方式提供服務。
2 推進(PROPEL)──運用具體可行的策略,以最具成本效益的方式接觸你的受眾。運用行銷工具,打造並傳遞具吸引力的內容。
3 完善(PERFECT)──衡量重要指標、逐步精進你的行銷手法,並擴大有效的做法。建立持續改進的循環,帶動事業永續成長。
「你並不孤單,也沒有落後於人。讓我一步一步帶你改變你的行銷方式。讓我們一起踏上這段旅程,你會發現,只要用對方法,不僅能讓你重拾對行銷的信心與熱情,還能為你的事業解鎖應得的成長與勝利。」
——薩夏.阿瓦
Marketing isn't as complex as marketers try and make you believe. It's quite simply an incredibly noisy platform which can generate overwhelming confusion, especially for small business owners and entrepreneurs.
A practical approach to marketing that actually works is to use "The 3P Marketing Cycle" which looks like this:

1 PREPARE – understand your intended audience's challenges, frustrations, and aspirations. Prepare to serve them in a way that resonates with your target market.
2 PROPEL – use actionable strategies to reach your audience in cost-effective ways. Use the tools of marketing to craft and deliver compelling content.
3 PERFECT – measure what matters, progressively refine your approach, and then scale what works. Create a cycle of continuous improvement to drive sustainable growth.
"You're not alone, and you're not behind. Let me empower you to transform your approach to marketing, one step at a time. Let's begin this journey together, and you'll discover how the right approach can not only reignite and establish your belief in marketing but also unlock the growth and success your business deserves."
– Sacha Awwa



