如何打造高效能、高韌性且有目的感的組織

企業文化是支撐公司運作最重要的軟體，領導者的文化工作沒有終點，像產品設計，必須在持續迭代中推進，並且落實到每天的實際工作。
Corporate culture is the most vital software underpinning a company's operations. A leader's culture work never ends; like product design, it must be continuously iterated and embedded into daily work.

如何打造充滿活力、高效能的企業文化？說來簡單，做起來卻難：

這是一套著重實作、能真正落地的企業文化建構方法，結合設計思考原則與兼容並蓄的最佳領導實務，最終目標是打造以人為本、充滿同理心並能高效運作的企業文化。

「文化是什麼？問不同的人，你會得到不同的答案。資深行銷主管暨董事會成員東尼．威爾斯曾說，文化是『讓公司實現業務成果的軟體』；Advantage Solutions的CEO戴夫．皮考克則認為『文化是耳濡目染，而非教出來的』。我們將組織文化定義為一套行動、習慣、儀式和信念，決定工作如何完成、決策如何制定，以及人們如何體驗他們的工作場所。文化設計是一項基礎流程，結合設計思考原則與共融領導最佳實務，建構出符合每個組織需求、以人為本、富同理心且高效能的文化。文化設計不是學術框架，而是著眼於執行的組織文化思考方式，我們將教你如何落實它。這是對領導者的強烈呼籲，務必將文化設計置於工作核心。」
──詹姆斯．D．懷特與克莉絲塔．懷特

How do you build a vibrant, high-performance corporate culture? It's simple to describe, hard to execute:

This is an operational and hands-on way to design and build your corporate culture. It combines design thinking principles with inclusive best leadership practices. The ultimate aim is to build a corporate culture which is human-centred, empathetic, and high-performing.

"What is culture? You'll get a different answer from every person you ask. Veteran marketing executive and board member Tony Wells called culture 'the software that makes companies achieve business outcomes'; while Advantage Solutions CEO Dave Peacock made the point that 'culture is caught, not taught.' We define organizational culture as a set of actions, habits, rituals, and beliefs that determine how work gets done, how decisions get made, and how people experience their workplaces. Culture Design is a foundational process by which design thinking principles are integrated with inclusive leadership best practices to build human, empathetic, and high-performing cultures suited to the needs of each organization. Culture Design is not an academic framework but rather an operational way of thinking about organizational culture. We show you how to implement it. This is the clarion call to leaders to make culture design central to their job."
– James D. White and Krista White