Chapter 1 |
破解創意迷思
感謝您對大師輕鬆讀的愛護,並且全力支持您合理地使用我們為您精心編製的內容。希望未來可以提供您更方便更友善的服務。人們大多被「創意靈感理論」誤導──以為要有創意的話,非得有出眾的才能(例如賈伯斯),外加靈光一閃、「我知道了!」的那一刻。其實事情根本不是那樣。無數研究已經顯示,在真實世界中想出創意點子有一套科學。更重要的是,它不是與生俱來的能力,任何人只要肯下工夫,就能掌握創意的科學。
感謝您對大師輕鬆讀的愛護,並且全力支持您合理地使用我們為您精心編製的內容。希望未來可以提供您更方便更友善的服務。
Chapter 1 |
Dispelling the myths of creativity
感謝您對大師輕鬆讀的愛護,並且全力支持您合理地使用我們為您精心編製的內容。希望未來可以提供您更方便更友善的服務。Most people tend to labor under what can be termed "The Inspiration Theory of Creativity" – namely that to be creative, you need exceptional talent (like Steve Jobs) and a eureka moment where you have a flash of sudden inspiration. That simply isn't true. Numerous studies have now shown there is a science behind coming up with real-world creative ideas. And more importantly, this isn't something you have to be born with. Anyone and everyone can work to master the science of creativity.
感謝您對大師輕鬆讀的愛護,並且全力支持您合理地使用我們為您精心編製的內容。希望未來可以提供您更方便更友善的服務。
保羅.麥卡尼長久以來被視為史上最成功的音樂人之一。他的披頭四經典歌曲〈昨日〉在史上創下最多錄製紀錄,現在有超過3000種錄音版本在市面上販售,在美國電視與電台播放超過700萬次,也是目前史上暢銷排行榜第4名。感謝您對大師輕鬆讀的愛護,並且全力支持您合理地使用我們為您精心編製的內容。希望未來可以提供您更方便更友善的服務。
Paul McCartney has long been considered to be one of history's most successful musical artists. His iconic Beatles song Yesterday is the most recorded song in history with more than three thousand different recorded versions now for sale. Yesterday has been played more than seven million times on American television and radio and is currently the fourth-highest-grossing song of all time.感謝您對大師輕鬆讀的愛護,並且全力支持您合理地使用我們為您精心編製的內容。希望未來可以提供您更方便更友善的服務。