“Authenticity will increasingly become the lens through which consumers view companies." — Joe Pine 感謝您對大師輕鬆讀的愛護，並且全力支持您合理地使用我們為您精心編製的內容。希望未來可以提供您更方便更友善的服務。

“Goods and services are no longer enough: what consumers want today are experiences—memorable events that engage them in an inherently personal way. As paid-for experiences proliferate, people now decide where and when to spend their money and their time—the currency of experiences—as much if not more than they deliberate on what and how to buy（the purview of goods and services）. But in a world increasingly filled with deliberately and sensationally staged experiences—an increasingly unreal world—consumers choose to buy or not buy based on how real they perceive an offering to be. Business today, therefore, is all about being real. Original. Genuine. Sincere. Authentic." — Jim Gilmore ＆ Joe Pine 感謝您對大師輕鬆讀的愛護，並且全力支持您合理地使用我們為您精心編製的內容。希望未來可以提供您更方便更友善的服務。